Title: Top 3 Tips for Better Business Ads
Length: 342 words
Author: BIG Mike McDaniel
eMail: Mike@BIGIdeasGroup.
Category: Advertising/
Copyright 2006
Web Address: http://BigIdeasGrou
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Top 3 Tips for Better Business Ads
by Small Business Advertising Expert BIG Mike McDaniel
The content of advertising is basically the same no matter
what the media. It is good and it works, or it is bad. Some
TV ads are so clever people tend to remember the cleverness
and forget the product.
Here are the big 3 tips to help you create better ads for
your business. Better newspaper and radio ads. Better
billboards, cable commercials, Yellow Pages, anything with
your name on it.
Sell Benefits not Features
Lure them to your business with a promise of a great
benefit. "Brushless Car Wash" is a feature "Cleaner than new
in two minutes" is a benefit. Once you get the customer in
the door you can brag about the features of your product or
company,
Stay Out of It
No matter how hard the ad rep punches, don't cave in to the
temptation to be in the ad. Your mug shot in the paper, or
voice on the radio, or (YUK) you standing in front of the
store in a cable commercial does not sell anything but your
ego. Stay out of it and use the extra time to sell benefits.
Be Consistent
Use the same look and feel in all your ads. Coordinate so
the message is the same everywhere. Every ad builds on your
business brand image, don't change the concept because YOU
are getting tired of it. The exposure level with potential
customers is much less than with you.
To have the best advertising, YOU must become the
advertising expert. Advice from the person selling
advertising is usually best only for the media being pitched
and does not help you with the others. Become an astute
observer of others who advertise and use the best elements
you see.
Read hundreds of small business advertising articles at
http://SmallBusines
© 2006 BIG Mike McDaniel http://BigIdeasgrou
BIG Mike is the Small Business Advertising Expert and
author of "Grab 'em and Close 'em, the Art of the
Elevator Speech". This book explains the importance of
crafting a dynamite 13 word speech about what you can
do for them. More info at http://tinyurl.
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