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Article Title: So, What Do You Call Consumers Who Are Not
Interested In Your Products Or Business?
Author: Kim Klaver
Word Count: 392
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Readers here know that everyone will not buy your product.
There is no product for that elusive everyone.
I'm happy to report that at least ONE major company in the US,
Ford Motor, has just discovered this.
Most companies have this dreamy belief that everyone would buy
their products, if they could just come up with the right
words, the right ads, MORE ads, more gimmicks, more hypnotic
and mind control persuasion techniques, and louder and bigger
advertising campaigns.
But what if they're advertising golf clubs and I don't play
golf? How loud does it have to get before someone at golf
corporate realizes everyone doesn't even play golf, much less
buy THEIR brand of clubs?
Well, today Ford announced it had figured this out. In a story
in the Wall St. Journal today, telling the world they're laying
off some 25,000 people and reducing their production by 25%,
they described a major culture shift, with five "Ways Forward"
to represent the new mindset.
Number 5: "Quit trying to sell Fords to people who won't buy
them; focus instead on likely prospective customers."
This is big.
And even bigger, so keen are they now on no longer dragging the
wrong ones across the finish line, , they have NAMES for those
who are "uninteresed in its vehicles" like "Maxed Out or
"Homesteads.
those, forget it. They're a wrong one.
Way to go, Ford!!!
Now, if the network marketing industry leaders would just get
this message...
How would YOU describe your "wrong ones"? You know, so you can
forget or avoid them while you're pursuing your "right"
customers.
NOTE: On the online radio show, I have just posted Episode #8:
"Three Things Never to Say to a Consumer." Kim's Podcast Here.
Yes, you can download.
For fun, when you get to the site, click on "view all" in the
lower right hand corner. You like that little iPod?
NOTE 2: Today on the Squidoo site, my site, "Beyond Hype,"
was #34. Rank changes daily. Come see it while it's still in
the top 50. I have NO clear idea of the basis for the rankings,
so now I'm just grateful...and curious...and hopeful.
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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