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Article Title: Sales Is Like Flirting: Open The Kimono Just A
Little, Then...
Author: Kim Klaver
Word Count: 474
Article URL: http://www.isnare.
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"Sales is like flirting: open the kimono just a little, then
walk away. Let the ones who would, hanker for more." - Kim
Klaver 1996
Do you agree with that?
What if you saw your initial customer approach as more like
flirting than scoring - i.e. open the kimono just a little,
then step back?
The right prospects don't need anything more than a peek at
first - for anything. Isn't that true for you, too? It's thumbs
up or down within seconds.
OK ladies, if you buy that, here's the big decision you have to
make: If, upon hearing or seeing your initial "pitch" the
prospective customer gives you that initial thumbs up or down,
then...
Do you want to do therapy or run with the ones who respond?
The right prospects don't need anything more than your mini
story to give it a thumbs up or down. They either want what
you're enjoying, or they don't. And they want it enough to pay
for it, like you do. Else, why bother yourself?"
This assumes of course that you and your kimono look and sound
your best for that first moment of contact with the prospective
customer...E.
"I market a product for someone who has achy knees going up the
stairs and who doesn't want to do surgery or drugs, like the way
I used to be. Do you know anyone who might like to know about a
product like that?"
Versus,
"I market patented, unique, scientifically proven
nutraceuticals! The company doctors say it's like new software
for the human body that works at the cellular level, and..."
If you WERE going to respond, which would you want to know more
about?
Spending your time getting ready for JUST the ones who give
your thing a thumbs up is what Seth Godin said the other day.
Only he said it about your website instead of your kimono:
"Fact: about half the visitors to your website leave after less
than five seconds."
Then, he says, you get to choose how you will spend your time.
Either: Turn those quickie visitors (browsers) into interested
prospects (somehow) or
"ignore them and realize that you only get a chance to talk to
the people who are going to stay for more than five seconds
anyway. The rest of the population is ignoring you... don't let
them distract you from your real mission, which is to amplify
interest, not create it." See the original here:
http://sethgodin.
And anyway, how do you think it looks to keep begging someone
for a tennis game when they've already said they don't play
tennis?
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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