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Article Title:
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Oprah Winfrey And Other Business People Recognize The Value Of Great Customer Service
Article Description:
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Visitors who visit Oprah Winfrey's production studio for a
taping of her show are sometimes amazed at the great, friendly
service they receive from her staff members from the moment they
get in line to enter the studio to the moment they exit after the
show.
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554 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-11-01 10:00:00
Written By: Wesley Berry, AAF
Copyright: 2006
Contact Email: mailto:wes@wesleyberryflow
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Oprah Winfrey And Other Business People Recognize The Value Of Great Customer Service
Copyright (c) 2006 Wesley Berry, AAF
Wesley Berry Flowers
http://www.800wesle
Visitors who visit Oprah Winfrey's production studio for a
taping of her show are sometimes amazed at the great, friendly
service they receive from her staff members from the moment they
get in line to enter the studio to the moment they exit after the
show. While they wait in a line that often stretches down the
length of the block and around the corner, studio employees walk
up and down the line greeting guests and thanking them for
visiting. They chat amiably and inquire about where the guests
are from, what brought them to the show, and other topics. Upon
entering the building, staff members take the time to make sure
each guest knows when they'll be able to actually go in to find
their seats, what to do until they get there, and what to do
after they get in. Finally, after the show, guests are escorted
out and again thanked for their visit. If there happened to be
any giveaways that day, staff members make certain that each and
every guest receives the promised item and that there's no
confusion while they do.
Oprah Winfrey isn't the only business executive to realize the
value of customer service. Ritz-Carlton is also well known for
the exceptional service that they supply alongside lovely, clean
rooms. Guests who go for a jog in the morning can expect to see
employees offering bottles of cold water, fresh towels, and
delicious fruit. Jeff Hargett, Ritz-Carlton'
training and organization effectiveness, spoke at a Society of
American Florists (SAF) event where he said, "[Service] is about
thinking one step ahead of the customer. You have to ask, 'How
can I take care of things [for this customer] before he or she
has to ask for it?"
The key, of course, to great service is in training employees to
provide that service and thanking them when they do. Employee
reward systems are a great way to let employees know how much you
appreciate their hard work. But, employee reward programs won't
be effective if the rewards are given for things like showing up
on time, or on a regular basis that requires someone be chosen to
receive the reward at a given interval, such as an Employee of
the Month program. Instead, look for special ways to acknowledge
extraordinary deeds.
Shirley Lyons of Dandelions Flowers in Eugene, Oregon has come up
with an innovative way of recognizing her employees' hard
work-she lets them recognize each other. Her program is called
"dandybucks" and involves store dollars (a.k.a. dandybucks)
that are given to employees by other employees when they witness
that person going above and beyond. The dandybucks can be used to
buy products at Dandelions Flowers. "It's an incentive that our
employees love, yet it's simple enough not to take away from our
daily work," Lyons says.
One great way employers can recognize their employees' hard work
is through gifts of flowers. A bright flower arrangement placed
on the employee's desk or on the break table is sure to draw the
attention of everyone who sees it, which gives the employee even
more recognition. Flowers are also an inexpensive incentive that
won't interfere with normal working conditions. Judging by
Oprah's often flower laden sets, she's certainly a flower fan
and we'll bet her fabulous employees receive flowers often.
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Wesley Berry is member of the American Academy of
Floriculture (AAF) and President of Wesley Berry Flowers
(http://www.wesleybe
multi-million dollar floral business that was established
in 1946. His shops provide flower delivery worldwide through
http://www.flowers-
(http://www.flowerde
Flowers on the web at http://www.800wesle
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