ArticleBlaster Email Marketing And Your Natural Soap Business

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Please consider this free-reprint article written by:
Jeffrey Dorrian

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Article Title: Email Marketing And Your Natural Soap Business
Author: Jeffrey Dorrian
Word Count: 583
Article URL: http://www.isnare.com/?aid=98434&ca=Marketing
Format: 64cpl
Author's Email Address: jdorrian[at]comcast.net (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=98434

================== ARTICLE START ==================
You run into an old customer at the grocery store. She tells
you how much your soap has helped her husband�s skin condition
and you remind her that she can reorder from your website. You
wonder if you will ever hear from her again. In today�s
super-hectic culture, convenience is the key to getting repeat
orders from customers. It is very easy for one product or
another to slip the mind of a customer even if they are fond of
your product.

One of the easiest and most cost-effective ways for the
handmade soap maker to keep in touch with customers is with
email marketing. Start a product announcement marketing
campaign. Send it once a month. If you do more than this, it
can seem pushy, especially in the beginning of a marketing
effort. When a customer buys from you offer them a 20% off
coupon if they will sign-up for your announcement list. They
will get the coupon via email, this way you will get a
legitimate email addresses. Friends, family, neighbors - ask
everyone you meet to join your list. Keep mini samples with
you. It can be an icebreaker when you meet new people. Tell
them that you give away a nice item once a month in a drawing
from your email list. If this does not entice them to join, you
are probably better off without them. As the list grows, your
business will grow. Offer a nice sample item to customers who
get someone else to join your list. This type of word-of-mouth
advertising is the best type of advertising you can get. When
you have a winner from one of your contests, be sure to
announce it in your email.

All this marketing takes is some dedication, a few samples and
some of your time. It does not take a large budget. If you
happen to be the crafting type that does not interact with
customers as well or as often as you would like, you might
consider teaming up with someone who does. Handmade soap making
and marketing are two completely different skill sets. We all
have that friend or relative that seems to know everyone in
town. This is the type of person who should be first and
foremost on your sample list. You need not have a formal
arrangement with this person as I�m sure if they genuinely like
your product they will not be able to contain themselves when
talking to their circle of friends.

If you decide that having some type of marketing agreement is
necessary, be careful, as they can go awry very quickly. Keep
it simple and don�t make too many demands on this person as he
or she is the one who is doing you the marketing favor.
Remember their time is valuable also. Offer product in lieu of
cash for their efforts. Manufacturer�s reps typically get
anywhere from 7% to 15% of sales they generate. This is a great
way to go as you don�t have to pay anything until a sale is
made.

Once you get a customer, keep in touch with them yourself
through your email marketing campaign. I have found customers
generally like to talk directly to the crafter. Many customers
are involved in a craft of their own and like to share
experiences with other crafters. Having a monthly email list is
a surefire way to expand your business at a very nominal cost.

About The Author: Jeffrey Dorrian is the webmaster at
http://www.thesoapguy.com. He has been making handmade soap for
six years. "Handmade soap is a little luxury anyone can afford".
Premium wholesale soap.

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