ArticleBlaster Choosing The Right Display And Graphics For Your Next Trade Show

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Please consider this free-reprint article written by:
JL Good

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Article Title: Choosing The Right Display And Graphics For Your
Next Trade Show
Author: JL Good
Word Count: 647
Article URL: http://www.isnare.com/?aid=101146&ca=Marketing
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Since most trade show visitors spends less than three seconds
looking at your display before walking on by, your booth design
has to grab their attention fast. That means you�ll want to
avoid complex explanations or elaborate descriptions of the
company on your display booth signs and graphics. You should
focus instead on messages that will encourage visitors to stop
at your booth if they�re true prospects.

On the other hand, since space is so valuable, you won�t want
your graphics or design to be so eye-catching that everyone
stops to see it � you want only your customers to take up
valuable space in front of your trade show exhibit. Your design
team should take plenty of time and consult with your top sales
people before making the final signs and graphics for your
display.

There are a number of different options when it comes to
choosing a trade show display. They vary greatly in their
costs, how easy they are to put together on the trade show
floor, and their flexibility. You�ll want to purchase the least
expensive display that fits your needs, and then let your
graphics department or designer turn it into a powerful sales
message.

Pop-up exhibits have accordion-style folding frames covered
with magnetic-backed fabric, vinyl, or plastic panels. The
display will have curved or angled walls that stand on their
own.

Pop-up displays are fairly easy to set up, because they�re
lightweight and compact. A 10-foot display can fold up into
just one or two cases, and may weigh as little as 70 pounds.
Some small lightweight items can be hung from the display, but
they will not support larger heavier items or signs. Since a
pop-up display is engineered to be stable only when fully
opened, they do lack flexibility for different-sized booth
spaces.

Panel displays have fabric-covered rectangular sections that
connect to make a wall. Panel displays can be arranged in many
different configurations, giving additional flexibility for
different shows and conventions. The panels can usually support
heavier items than a pop-up display, but they are heavier and
are not as easy to assemble and transport.

Custom trade show displays are considerably more expensive than
pop-up or panel displays, and are only justified if your company
receives much of it�s business from trade show traffic. Custom
displays are designed by professional booth designers. Most
custom booths will come with several items of �furniture,� such
as tables, desks, pedestals, etc., which can be moved around to
fit various configurations, but the overall size of the display
will generally require a large space at a trade show.

Trade show exhibit costs are based on size, brand, design
costs, and options. A basic 10-foot pop-up or panel display
will probably cost between $2,500 to $6,000, including the
basic graphics and accessories.

Some companies charge less, with discount and used displays
being offered for under $1,000. Remember to add the cost of
your graphics and signage to any discount price. Individual
graphics can cost anywhere from $20 to $300, depending on size
and material. A full photomural backdrop can cost over $1,000,
while table banners run from $500 to $700.

Larger displays and custom booths can cost up to $20,000 or
even higher, with much of the cost going to the creation of the
design. It is sometimes possible to find used custom booths on
eBay or through consignment houses, and your design team may be
able to refurbish a used display into a show-stopper.

Finding the right trade show display and then adding great
signage and graphics takes valuable time and money. However,
when done with creativity and with your future customer in
mind, a good trade show booth catches your prospect�s attention
and pays off by bringing in more leads and orders for your
company.

About The Author: Find a trade show display company and exhibit
designer near you - visit http://www.find-displays.com

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