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Please consider this free-reprint article written by:
Chris Murphy
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Article Title: Trade Show Giveaways, Promotional Products...
Signs Of The Times
Author: Chris Murphy
Word Count: 358
Article URL: http://www.isnare.com/?aid=80582&ca=Marketing
Format: 64cpl
Author's Email Address: articleauthor[at]hotmail.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=80582
================== ARTICLE START ==================
A clever trinket used to suffice when trying to attract a
potential client to your trade show booth or to keep a longtime
customer from going elsewhere. Times have definitely changed!
New customers now expect to be �wowed� by giveaways or company
promotional products. They expect nothing less than miraculous
toys that amaze or very useful gifts they can put to work in
their everyday lives. From laser pins and stainless steel
coffee mugs to premium headwear and brief cases, prospective
customers want you to put your money and ingenuity to work to
impress them.
At some trade shows, no expense is spared. Gourmet offerings
that put Wolfgang Puck or Emeril to shame are becoming more
commonplace. Some companies even offer complete BBQ sets as
giveaways.
Whether or not you offer your new customer or existing clients
top notch metal executive pens, specialty T-Shirts or folding
athletic chairs, the bar has been raised. If you want to
convert or keep your current customers, you have to be
inventive.
Another advantage you can employ to gain more market share
through giving away promotion products is to make sure you stay
current with technology. Most people already have 5 mouse pads
but they may not have a stainless steel coffee mug or an LCD
lighted pen that allows one to write in the dark cabin of an
airplane without turning on the light and disturbing everyone.
The bottom line is: When considering the types of trade show
giveaways and promotional products to offer your potential or
current customers, the key point is quality and ingenuity. The
higher the quality the more dedicated customer you will receive
in return. Customers know when you cut corners on giveaways. You
don�t want them thinking you will also cut corners in the
products or services you give them. To gain their loyalty, you
must show you want only the best for them; both in the gifts
you give and the services or products your company provides.
You certainly don�t want them walking over to your competition
based the quality of your promotional products.
About The Author: Chris Murphy is a freelance writer dedicated
to providing accurate, informative topics for readers. For more
information and ideas, please visit http://www.jodime.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=80582
================== ARTICLE END ==================
For more free-reprint articles by Chris Murphy please visit:
http://www.isnare.com/?s=author&a=Chris+Murphy
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