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Please consider this free-reprint article written by:
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Article Title: Remembering David Ogilvy
Author: Kadence Buchanan
Word Count: 410
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July 21 this year marks the seventh death anniversary of David
Ogilvy, the renowned "Father of Advertising,
thinking and insistence on certain basics rocked Madison Avenue
in the sixties and seventies.
It is a great tribute to the man that the four basic principles
he started in his day - a dependence on research, professional
discipline, creative brilliance and a preeminent regard for
delivering results to clients - still form the blueprint of
today's advertising agency business.
Ogilvy believed that a good advertising man is someone who has
many influences. The son of a classics scholar and a financial
broker, Ogilvy himself had sold cooking stoves door-to-door and
was so successful that he was asked to write an instruction
manual for other salesmen. He also worked as a chef, researcher
and farmer.
His start in advertising is the stuff of legend. His older
brother, Francis Ogilvy, was at the time working in a London ad
agency called Mather & Crowther and showed his bosses the
instruction manual that Ogilvy had written. Based solely on
that, they offered him a job as an account executive. And just
how good was the manual? Thirty years after it was written,
Forbes magazine reviewed the manual and called it "the finest
sales instruction manual ever written."
Ogilvy created many advertising campaigns that grabbed
attention and moved products off the shelves. Among people's
favorites are those for Hathaway shirt, Schweppes, Rolls-Royce
and Shell. He was considered both a creative genius and a
maverick during his time and some of his efforts caused a stir
in Madison Avenue, which was the heart of the advertising
industry.
His first advertising effort showed a naked woman and, though
he said this embarrassed him, he believed that nudity did have
its place in advertising. In his book, Ogilvy on Advertising,
he wrote about a French advertising campaign that played itself
out on a giant billboard. The first of three installments showed
a beautiful woman in a bathing suite with the caption, "On
September 2, I will take off my top." On September 2, the
billboard was replaced with the same woman now wearing only a
thong and a caption that said, "On September 4, I will take off
my bottom." By then the entire country was a-buzz as eager men
waited to see if she would keep her promise. And on September
4, she did, with a product of the agency's client right beside
her.
About The Author: Kadence Buchanan writes articles for
http://4businesstal
articles for http://yourealestat
http://worldofinves
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