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Article Title: Purchasing Address Lists
Author: Mark Maya
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There are more and more home businesses and small companies
that are competing for customers. Today the advertising market
is much different than it has been in the past because of the
number of products that are sold through the internet. Today
one of the driving forces behind advertising is getting good
address lists. These lists have become very sought after and
depending on your needs, very expensive.
The expense comes in if you are purchasing address lists with
special criteria attached to them. The address lists can
contain e-mail addresses, postal addresses or both. The address
lists that contain e-mail addresses that are not with Hot Mail
or Yahoo tend to be more expensive. The reason for this is that
Hot Mail and Yahoo block so many emails coming into their
subscribers. The American lists have also gotten more expensive
due to the anti-spam laws. The people on the email address lists
have in some way opt-ed onto the lists by purchasing something
or placing their address on a form.
Address lists have been around for many years, long before the
internet was established. The early lists were used by
telemarketers as well as door to door sales men. Years ago the
door to door sales men would exchange the names and addresses
of customers that they had with other salesman. This way they
would have a place to start when going into a different
territory. Today the development of the address lists is much
more sophisticated. The lists are categorized by the person�s
interests, spending habits, what websites they have visited,
what purchases that have been made and many other criteria.
There are times when people know that they are adding their
names to address lists. Examples would be requesting additional
information from a website or about a product. There are other
times when you have no idea that you are placing your personal
information on a contact list. The most common way of doing
this is asking a person to sign up for a raffle. Whether people
are signing up on the internet or at a booth at the local fair,
no one thinks twice about placing their name, address telephone
number and e-mail address on a raffle or sweepstakes entry. This
information is then placed on an address list and sold.
If you are in business and are interested in purchasing address
lists go with a reputable company. Ask other�s in the business
where they go for their lists. Remember if you are being
offered hundreds of names and addresses the lists are most
likely very general. You also have to be careful with the large
lists that you do not get accused of spamming people.
About The Author: Mark Maya is a the owner of
http://news-technology.com and a contributing writer for
http://news-event-tips.com
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