Title: Does Your Elevator Speech Pass the test?
Length: 371 words
Author: BIG Mike McDaniel
eMail: Mike@BIGIdeasGroup.
Category: Sales/Business/
Copyright 2006
Web Address: http://BigIdeasGrou
PERMISSION TO PUBLISH: This article may be
published in magazines, newspapers, newsletters
and on web sites provided the copyright and
resource box are included.
OK to edit for space and audience requirements.
Please use an active hyperlink on websites.
Complete Article with Resource Box follows
Does Your Elevator Speech Pass the test?
more about business from BIG Mike McDaniel
Can you say what you do in less time than it takes
for an elevator to reach the ground floor?
Some call it an elevator speech, but it has a number of
other names. Whatever you call lit, being able to say
what you do in a few words without saying "ah, um.."
can make or break a new business relationship.
The Elevator Speech should be designed to grab and hold
interest in the listener, forcing the question "Oh?
Tell me more!"
For as many names an elevator speech has, there are
also as many interpretations as to what it does and how
to do it.
This short presentation should be no longer than 13
words, but the most important 13 words you ever say.
And once you get them figured out, you should commit
them to memory and practice the way you spit them out
to sound effortless, conversational and natural.
The 13 words should tell just enough to generate
interest. If they don't, either the words are all wrong
or the listener is no where near being a possible
business contact.
Here's a quiz: Are these good elevator speeches?
"I'm Local Sales Manager for the number one KIA Dealer
in the district!"
"I'm a Funeral Director."
"I'm VP of Engineering at Boston Scientific."
"I'm a newspaper reporter!"
Unless you find funerals terribly interesting, you are
not likely to say "Oh? Tell me more!" to any of
elevator those speeches. None of them have a hook. They
aren't speeches at all, but statements of title.
Who you are is not what was asked. What you do is the
only answer, and to answer it right, it must be "what I
can do for you"
Ease their pain and you will gain...
What does your elevator speech say about you?
To learn more about how to craft a winning elevator
speech visit http://tinyurl.
©2006 BIG Mike McDaniel, All Rights Reserved
http://BIGIdeasGrou
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow
with promotions, special reports, mastermind
groups, seminars and consulting. Subscribe to "BIG
Ideas for Small Business" Newsletter
MailTo:SignUp@BigIdeasGrou
--
No virus found in this outgoing message.
Checked by AVG Anti-Virus.
Version: 7.1.394 / Virus Database: 268.9.9/382 - Release Date: 7/4/2006
You are receiving Individual Emails Change Delivery Settings
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
Find the message you want faster. Visit your group to try out the improved message search.
__,_._,___
No comments:
Post a Comment