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Article Title: The Upside Of Online Advertising
Author: Jordi Shoman
Word Count: 314
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Being a method through which many companies promote their
products, online advertising has taken off quite a lot with the
increase in popularity of the Internet. More and more people
frequent the Internet on a regular basis and in doing so notice
a plethora of advertisements for some product or another. It is
a great method through which both small businesses and
multinational corporations alike can market their products and
as such, an abundance of these businesses integrate online
advertising into their marketing tactics.
Though there is a wealth of techniques through which online
advertising can be carried out, the most popular form at the
present is through rich media sources. To elaborate, rich media
sources include such things as Macromedia Flash and these are
used to advertise a company's product. Sometimes they may be
quite simple whereas other times these ads can be a little more
complex, utilizing such things as streaming video and audio to
convey the message in a manner similar to a television
commercial. They may appear in a variety of ways while you are
browsing the Internet also. Frequently these online
advertisements will materialize before the requested content on
the website while other times they will scroll across the
screen. Some of these online advertisements are, in fact,
scaled-down adaptations of actual television commercials. These
also appear frequently when you are attempting to view some
media source for the Internet.
The infrastructure that is necessary for online advertising can
become quite pricy if one wishes to develop an elaborate set of
advertisements and as such many small businesses shy away from
online aspect of marketing. However for those that can
incorporate online advertising into their marketing scheme, it
can become a rather beneficial tool. Not only does it permit
the expansion of markets but it also allows a company the
opportunity to showcase their creativity.
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