Title: 4 Profitable Joint Ventures To Improve Your Ezine
Publishing Success
Copyright: 2006
Words: 575
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4 Profitable Joint Ventures To Improve Your Ezine
Publishing Success
by Ken Hill
Publishing an ezine is a terrific way to promote your
products to your visitors and achieve more sales.
Your ezine can also be used to carry out joint ventures or
ad swaps that will increase your subscriptions or put more
money in your pocket.
Here's 4 effective swaps that will help you get started
right.
1. Swap an ad
This is the most basic swap that you can participate in, and
will create a win-win situation as both you and your swapper
will get your ads in front of a targeted audience.
Some ads you could swap:
1. Top sponsor ads
2. Feature ads
3. Classified ads
4. Solo ads
Choose ezines that offer related content to yours, that are
informative, and are double opt in.
Also try to swap your ad for multiple issues, when you can,
because repetition will increase the number of new
subscribers you get from your ad.
In addition, to helping you to increase your subscriptions,
you can also get more new customers by swapping an ad for
your business.
Like when you swap an ad for your ezine, choose ezines that
have subscribers that would be interested in what you offer.
Also choose ezines that offer valuable content as they'll
have a higher readership, giving you more eyeballs for your
ad.
2. Swap a recommendation within your ezine
Because your swapper has readers that presumably already
trust her and view her as an expert in her field, your
recommendation swaps can be even more successful for you
than simply swapping ads.
Use the place in your ezines where you talk to your
subscribers (i.e., your publisher's note) to swap your
recommendations.
Your swaps could be for your ezines, or you could pull in
more sales by swapping recommendations for each others'
products or for each other's freebies (i.e., free ebook or
teleclass).
3. Swap a thank you page ad or recommendation
Thank you page swaps can be very effective because the
people that will see your ad or recommendation have just
shown themselves to be interested in an ezine related to
yours by subscribing to it.
On your thank you page, you could post 3-5 ads for ezines
that your new subscribers might be interested in exchange
for those ezines doing the same for you and for each other.
You could also simply share the benefits of joining another
publisher's ezine on this page in exchange for that
publisher's winning recommendation of you.
4. Run a recommended ezines section
Choose a few targeted ezines to join forces with, then place
each other's ads in this section.
With this swap, you'll be able to get your ezine endorsed by
several ezine publishers.
You'll also be able to get valuable long term promotion of
your ezine, as your ad will be run in each of your swappers'
issues for the life of your swap.
Now, you have four profitable ways to increase your ezine's
success through joint ventures.
Do some networking with other ezine publishers and find some
new swappers that you can partner with and effectively
increase your subscriptions or your sales.
About the Author:
Ken runs the Net Pro Marketer where you'll find resources to
help you grow your business and also informative articles on
business, marketing, and ezine publishing. Browse through
the articles and pick up a valuable free report for email
marketers at: http://www.netproma
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