Free-Reprint Article Written by: Dan Lok
See Terms of Reprint Below.
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* internet_marketing_articleblaster@yahoogroups.com
*
*****************************************************************
We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.
This article has been distributed by:
http://Article-Distribution.com
Helpful Link:
The Digital Millennium Copyright Act - Overview
http://www.gseis.ucla.edu/iclp/dmca1.htm
---------------------------------------------------------------------
Article Title:
==============
How To Get Your Customers To Fall In Love With Your Products And Services
Article Description:
====================
So ask yourself, how do YOU build loyal customers? The best way
to build loyal customers is by using the loyalty ladder concept.
I want you to picture an ordinary ladder.
Additional Article Information:
===============================
967 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-13 10:48:00
Written By: Dan Lok
Copyright: 2006
Contact Email: mailto:article@dansrant.com
For more free-reprint articles by Dan Lok, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Dan_Lok
=============================================
Special Notice For Publishers and Webmasters:
=============================================
TEXT Copy-and-Paste and HTML Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/l/help-your-customers-fall-in-love.shtml#get_code
If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:
http://thephantomwriters.com/notify.php?id=3155&p=load
---------------------------------------------------------------------
How To Get Your Customers To Fall In Love With Your Products And Services
Copyright � 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com
My hair grows so damn fast. I have to get a hair cut every 3
weeks. Every time I need a haircut I go to Peter in downtown,
Vancouver.
You know... Peter actually worked in New York 10 years ago. I
guess you could say he earned his chops in New York. And he's
cut hair for many celebrities, including Jim Carrey, etc.
Then he moved to Vancouver and opened his own salon.
Well, if Pete is good enough for Jim Carrey then he's good
enough for Dan Lok.
I've been going there for 8 years now.
Talk about customer loyalty!
Yeah... so I'm sure you are asking why am I so damn loyal?
Right?
What makes Pete different than the other hairdressers? Why do I
go back to him again and again?
Well I'll tell you. Pete works at it. He builds loyal customers
in each interaction and builds them into every haircut he
produces. He didn't attract the stars simply because he cuts
hair well (though he does). He also offers exceptional customer
service.
And I have to tell you, even if Pete's haircutting ability
wasn't 110%, I'd probably still go back. Why? Customer service.
Commitment. Quality.
So ask yourself, how do YOU build loyal customers?
The best way to build loyal customers is by using the loyalty
ladder concept. I want you to picture an ordinary ladder.
Now consider each rung of the ladder. Each "rung" is a
"stage" of loyalty a customer may have. There are many
different stages of loyalty customers demonstrate at each rung of
the ladder:
* Raving Fan
* Devotee
* Member
* Customer
* Shopper
* Prospect
* Suspect
Let's describe each of these in more detail.
Suspect
The suspect is the lowest rung on your ladder, when a customer
starts out on your loyalty ladder. This is when customer's are
at the very bottom of your ladder. These are people who may or
may not want or need what it is you sell. They may not have any
money. They are simply people who are not buying.
Prospect
Prospects are suspects who have taken some sort of action like
subscribing to your newsletter, giving you their email addresses
or those who have asked you for some sort of free information.
They are people who may turn into active customers, but aren't
there yet.
Customer
A customer is anyone who has actually spent money with you. You
have to differentiate between your prospects and your customers.
This is one of the reasons it is so damn important you segment
your lists. You don't want to have everyone on ONE BIG list.
At the very least, you should have a prospect list and customer
list. You should treat your prospects and customers very
differently. You should always give your customers more
attention. Give them a better deal than everyone else. Why? They
are already paying you for your products and services. Prospects
are important, but customers are even more important.
Member
A member is someone who buys from you more than once. These are
customers that now trust you. They feel they belong with you in
some way. Now listen up. Customers who make two purchases are 10
times more likely to make more than someone who makes only one
purchase with you. So anyone who is a member deserves special
attention, because if they buy twice, they are likely to buy
again.
Devotee
What's the difference between a devotee and a member? A devotee
is someone who not only buys from you, but tells other people
about you. They send you referrals. They promote you actively.
They are happy to be your free sales force because they get so
much value from you.
Raving Fan
The next stage in the ladder is Raving Fans. Usually only 1% to
5% of your customers become Raving Fans. They're one of your
most valuable assets. They pretty much own everything you have.
And, whatever new products and service you come up with, they
will buy without blinking an eye.
The Raving Fan will stick with you for years as long as you
don't screw up in a major way.
There's a very strong trust and bond with you and the Raving
Fans. They trust you 100%. They want to see you succeed. They
want to see you do well. If a devotee is someone who sells for
you, a Raving Fan is someone who can't STOP selling for you.
Raving Fans tell everyone about how fantastic you are. They talk
about your company. They love you.
These days it's more expensive than ever to get a new customer.
Most businesses in fact are acquiring their customers at a loss
or break-even point. That means you have to get your customers to
come back to you and buy again and again.
Why? That customer isn't simply profitable to you. They are your
most important resource. What you want, what you need is as many
raving fans as you can get.
You will succeed when you sort your prospects from suspects, move
people up from prospects to customers, from customers to raving
fans.
You need to have a marketing system that automatically moves
people up the loyalty ladder as quickly as humanly possible.
Very soon, it'll be like me and Pete. I am one of Pete's Raving
Fans. I send him clients. I sell for him WITHOUT him asking me to
it. I write about him in my article! I only go to him and nobody
else. And I am thrilled to show up every month, 12 times a year
to give him money. And I'll keep going to him unless he retires
from the business. That could be another 10 to 20 years.
You see how much a Raving Fan like me is worth to Pete's
business?
Sincerely,
Dan Lok
---------------------------------------------------------------------
A former college dropout, Dan Lok transformed himself from a
grocery bagger in a local supermarket to a multi-millionaire.
Today, Dan is one of the most sought-after business mentors
on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.WebsiteConversionExpert.com
--- END ARTICLE ---
Get TEXT or HTML Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/l/help-your-customers-fall-in-love.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Dan Lok can be reached at:
article@dansrant.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:article@dansrant.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
The content of this article is solely the property
and opinion of its author, Dan Lok
http://www.WebsiteConversionExpert.com
---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------
------------------------ Yahoo! Groups Sponsor --------------------~-->
Check out the new improvements in Yahoo! Groups email.
http://us.click.yahoo.com/6pRQfA/fOaOAA/yQLSAA/7VpplB/TM
--------------------------------------------------------------------~->
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/
<*> To unsubscribe from this group, send an email to:
internet_marketing_articleblaster-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
No comments:
Post a Comment