ArticleBlaster Tapping Into The Power Of Testimonials

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Please consider this free-reprint article written by:
Kristie Tamsevicius

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Article Title: Tapping Into The Power Of Testimonials
Author: Kristie Tamsevicius
Word Count: 548
Article URL: http://www.isnare.com/?aid=70900&ca=Marketing
Format: 64cpl
Author's Email Address: kristie[at]webmomz.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=70900

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=WHY USE TESTIMONIALS=

Simply said testimonials SELL! In fact, testimonials have been
known to increase sales by 250% or more! The Internet is a very
impersonal medium. People trust people! The more you can do to
�humanize� your web site the more likely potential customers
will want to do business with you. Testimonials �speak� to
potential customers in a honest, believable way.

Buying products on the web can be scary.

Customers want to know :

- Is a web site secure?
- Is this a reputable business?
- Does this product actually do what they promise it does?

Customer testimonials can PROVIDE the answers to such
questions, BUILD trust and CLOSE sales!

=HOW TO GET TESTIMONIALS=

Want a sure-fire way to get customer testimonials? Ask for
them! Most customers would be happy to assist you. And you'll
feel GREAT when you hear all the positive feedback!

1. ASK CURRENT CUSTOMERS When job is finished ask your
customers what they liked best about your product or service.
There are many ways to ask including:

Phone Call
Email
Postcard
Letter
(If asking for mail feedback always use a self addressed
stamped envelope)

2. HOST A FREE TRIAL WITH A TEST GROUP Give a free trial to a
group of users in your target market. Ask them: - if they found
it useful - what they would pay for a product like that - how
they would improve the product.

3. GIVE A FREE TRIAL TO AN INDUSTRY EXPERT Someone with a
complete knowledge of your field is well suited to judge how
your product works. Remember how powerful � 9 out of 10
dentists� recommending Brand X toothpaste was?

NOTE: ALWAYS get permission to use the testimonial. Have them
sign a release form granting their permission.

=HOW TO USE TESTIMONIALS EFFECTIVELY=

1. FULLY IDENTIFY THE QUOTED PERSON - Use full name, company
name, maybe even city, state, or age!

Ex. of SIGNED Testimony (Jim Erickson from Whizbang
International)

Ex. of GENERICALLY SIGNED Testimony: (from J.E. from a Leading
Manufacturing Firm)

2. USE BENEFIT ORIENTED TESTIMONIALS - Specific testimonials
can reinforce key benefits of your product or service. See
examples below:

Benefit Based Testimonial:

"Grandma Madison�s pies taste so fresh compared to other store
bought pies!� (Freshness is key benefit)

General Testimonial:

�Grandma Madison�s pies are fantastic.� (nice, but too general)

3. QUANTIFY THE BENEFIT - Using numbers help people �measure�
the benefit in their minds.

Example of measurable benefit �The Whizbang system has helped
us increase our profits by 30 percent in the first 6 months!

Or �Using Whizbang has helped us realize a 42 percent savings
in labor and consulting fees!�

=WHERE TO USE TESTIMONIALS=

Grouped on a testimonials page of your web site
Scattered throughout your web site in 1or 2 line snippets
Email marketing letters
Newsletters
Direct Mail
Brochures

The words of a satisfied customer are powerful tools for
building trust, promoting your reputation, and increasing sales
and profitability! I urge you to tap into the power of
testimonials for promoting your business.

About The Author: Kristie Tamsevicius, is the author of "I Love
My Life: A Mom's Guide to Working from Home"! Thousands of
aspiring entrepreneurs have used her step-by-step home business
system to earn money working from home. Get a free ecourse Home
Business Success Secrets at
http://www.webmomz.com/ilovemylife1.htm

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