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Article Title:
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Ebusiness 101 Part 1: Determining Your Brand and Niche
Article Description:
====================
It doesn't matter how many clothing stores, gadget distributors
or gizmo providers are in your market, you can still
differentiate your product or service from the next and create a
powerful brand that people are drawn to time and time again.
Develop a winning strategy. Branding is just as important online
as it is off.
Additional Article Information:
===============================
300 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-19 01:30:00
Written By: Ramon Sanchez
Copyright: 2006, All Rights Reserved
Contact Email: mailto:articles@vasrue.com
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Ebusiness 101 Part 1: Determining Your Brand and Niche
Copyright � 2006 Vasrue.com, All Rights Reserved
Written by: Ramon Sanchez
biz_url
It doesn't matter how many clothing stores, gadget distributors
or gizmo providers are in your market, you can still
differentiate your product or service from the next and create a
powerful brand that people are drawn to time and time again.
Develop a winning strategy. Branding is just as important online
as it is off.
A brand says who you are, what you stand for, what your core
values are and where you're going. It infiltrates into
everything you do from this point forward. Your brand includes
your logo, mascot, corporate colors, uniforms, sales tactics,
marketing visuals, copy and advertising methods. It's a unique
business differentiator which sets the tone for your image, your
name and your corporate culture. It's a conscious and
subconscious message companies give off.
For instance, if you compare two major computer companies - IBM
and Apple - you'll notice that not all computers are created
equally. While Big Blue's image is corporate and conservative,
Apple radiates a more progressive and edgy appeal. But how do
companies differentiate themselves - and how can you?
In the start-up phase of ebusiness development, it's important
to brainstorm a brand, set this plan on paper and into action.
Companies like Ben & Jerry's focus on the environment, and
they've developed not only a product mission, but an economic
and social mission as well. McDonald's brand is youth-oriented,
from its hip 'I'm Lovin' It' commercials to dear old Ronald
the clown. Geico, yet another online insurance solution, promises
to save you money - a ton of money.
Once established, everything your company does should reinforce
this single point - your brand message. Customers hear it,
remember it and go to you over and over again to acquire it. Stay
tuned for Part Three: Defining Your Audience in this ten part
series.
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Copyright (c) 2006 Vasrue.com. All Rights Reserved.
Ramon Sanchez writes about E-Business. For more great articles
on this subject, come back to http://www.Vasrue.com. Articles
are published weekly on Travel, Real-Estate, E-business, Credit
and a host of other great topics.
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