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Please consider this free-reprint article written by:
David G. Petten
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Article Title: Direct Marketing Support Services, Lettershop
Services
Author: David G. Petten
Word Count: 581
Article URL: http://www.isnare.com/?aid=68202&ca=Marketing
Format: 64cpl
Author's Email Address: sam[at]jatech.ca (replace [at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=68202
================== ARTICLE START ==================
Most marketing firms do a lot of direct marketing. One might
even suggest it�s traditionally the bread and butter of a
marketing firm�s income. However, in order to properly manage a
direct marketing campaign your firm will need to have adequate
direct marketing support services, including lettershop
services. These support elements will do the grunt work in your
direct marketing campaign.
Direct marketing support services many involve such things as
printing, mailings database management, and campaign
management. While lettershop services handle issues tied to the
distribution of your direct marketing campaign. This includes
many mundane tasks such as labeling, presorting, folding,
tracking and so on. However, as mundane as these tasks may be
they are critical to the completion of a successful direct
marketing campaign.
In most direct marketing campaigns, direct marketing support
services, and lettershop services are handled by an outside
vendor. As with the selection of any outside vendor, we suggest
you do your research. But there�s a problem with this.
Obviously, competitive marketing firms may be loathe to give
you any information about the companies they use for direct
marketing support services, and lettershop services. But we
have found a way around that one, and it may sound silly but it
actually works.
Call your congressman.
Stop laughing. We are serious.
Why, you may ask, we are not trying to get a bill passed? We
are just looking for some good vendors for direct marketing
support services and lettershop services, how could our
congressmen help with that? Well, it is quite simple, political
candidate do a lot of direct mailings, and they usually use
local companies. Also, you are a small business in your
congressman�s district; he will have a reason to help you.
Okay, so now you have found a good company to handing your
direct marketing support services and lettershop services. Are
there any other pitfalls? Of course there are. As with many
other outside vendors, those dealing with direct marketing
support services and lettershop services make money on volume.
Meaning that quality control, though a priority, may not be
their top priority. So you need to be especially carefully that
all printed material, databases and instructions are given both
verbally and in writing.
In our experience, if you have never worked with the vendor, we
suggest you do this in person. Although thanks to digital
printing a lot may be done via phone, FTP and email, we still
feel that these initial contacts should be done in person. And
do not give this job to a new hire or an intern. That is just
asking for trouble. This needs to be done by someone who has
been at your firm for at least a year. Someone who can think on
his or her feet.
Another important thing about vendors who offer direct
marketing supports services and lettershop services is that
they see direct marketing campaigns every day. They have a
sense of what works and what does not. If they question some
aspect of your campaign, listen to them. They probably know
what they are talking about. And, as you and vendor build
trust; you may find them giving you pointers that they only
share with valued customers. We might add that the referral
from you congressman, might also help grease the early client
vendor relations. And you thought that was a crazy suggestion,
right?
About The Author: http://www.tilwood.com/
Please use the HTML version of this article at:
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================== ARTICLE END ==================
For more free-reprint articles by David G. Petten please visit:
http://www.isnare.com/?s=author&a=David+G.+Petten
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