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Please consider this free-reprint article written by:
Pat Marcello
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Article Title: Want The Best Advertising Bang For Your� Free?
Author: Pat Marcello
Word Count: 668
Article URL: http://www.isnare.com/?aid=67292&ca=Marketing
Format: 64cpl
Author's Email Address: admin[at]ovweb.net (replace [at] with
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Easy Publish Tool: http://www.isnare.com/html.php?aid=67292
================== ARTICLE START ==================
New marketers often come online, hoping to make their fortune,
but the success rate is slim. According to Ken McArthur at
AffiliateShowcase.com, it�s only 5%. The reasons for that
difference between the successful and the unsuccessful are
myriad, but one reason is that folks don�t advertise enough or
in the right ways. Did you know that there are some great free
ways to get all the visitors you need?
The best free advertising online today comes from three
distinct practices:
* Writing a blog
* Writing articles
* Using traffic exchanges
Let�s look at these three methods a bit closer.
Writing a blog is simple and anyone can do it. �Web logs,� or
as we�ve come to call them�blogs, can be about anything, but
I�d advise you to write about something you know well. What�s
your passion or hobby? Do you have some specialized knowledge
that you can rely on to write a blog that others will subscribe
to and enjoy? Those are good places to start. But whatever the
subject may be, you can capitalize by advertising the site you
want to promote in a sidebar to the blog, where space is
provided for you to enter links and text ads. Or, you can
include information about a product that complements what
you�re writing about from another source. For instance, if
you�re writing a blog about fly fishing, use it to advertise
books about fly fishing that are available at Amazon.com with
an affiliate link.
The second avenue to great free advertising is article writing.
Again, you�ll want to write about things you know. For instance,
if you�re the head of the PTA, you may have some great ideas
about fund-raising. Or, if you�re a banker, you may want to
write about different types of investment opportunities.
Whatever you write about should be accurate and concise for two
reasons: you want the article to be accepted by distribution
sites and you want people to enjoy your writing. This may
prompt them to find other articles that you have written online
and allow you to build a following. Once you have a regular
reader core and have branded yourself as an author, people are
more willing to join your program or pay for your product.
Plus, once distributed, your article may sit on dozens of
sites, rather than just one, giving you much broader exposure.
Use a �resource box,� which is article-jargon for �signature
file,� to advertise your opportunity because unlike blogs, you
can�t write whatever you want. Articles should never be blatant
advertisements.
When it comes to attracting visitors, traffic exchanges have a
similar effect, though the results are more immediate. The
premise of a traffic exchange is that you view other
advertisers� sites so that they will view yours. This is
accomplished via many different means from clicking on words,
numbers, or symbols to move to the next ad, or with some, by
clicking text ads. Other than �pro� traffic exchanges, which
charge for memberships, most traffic exchanges are free to
join. The amount of advertising you receive is only limited by
the amount of time you want to �surf� others� sites. It�s a
fast, easy way to get the job done.
Because each method of advertising has a unique way of
attracting visitors, spending time cultivating all three
options is advisable. Yet, if you want to be taken seriously,
it�s best to learn how to write cogently before plunging in
headlong. A negative first impression can color a reader�s
opinion of you forever. Make that first encounter a good one.
Since traffic exchanges take no time and little consideration
to produce results, start there and expand to the other avenues
of traffic as your writing ability grows. Next thing you know,
you�ll need more bandwidth to accommodate all the visitors
clamoring to support you!
About The Author: Pat Marcello is the author of 10 hardcover
books and countless articles for magazines and newspapers. Her
newest ebook, http://pats7secrets.com/squeeze.html, will set
you on the path to writing like a pro.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=67292
================== ARTICLE END ==================
For more free-reprint articles by Pat Marcello please visit:
http://www.isnare.com/?s=author&a=Pat+Marcello
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