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Article Title: Joint Venture Marketing - How To Use Selling
Triggers To Increase Response
Author: Gary Huynh
Word Count: 976
Article URL: http://www.isnare.
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Joint ventures are one of the most effective ways to grow your
business. Yet, like many of the most effective marketing
strategies, when done improperly, your results may often be
poor.
When you try to sell your product, you use all sorts of
conversion tactics such as building a relationship, getting
your benefit across, using deadlines, exclusivity and calls to
actions.
So it would make sense to follow the same guidelines when
trying to attract joint venture partners right? Your main goal
is trying to get people to take the action you want them to.
People are all the same. They respond to the same triggers. It
doesn't matter if they have years of experience in guerilla
marketing or if they're a newbie.
Let's examine some of the trigger points that will increase
your success in landing joint ventures:
1.) Building a relationship
People are more likely to work with someone they've worked with
before. They're also more likely to buy from someone they've
bought from before. That's because trust is the most important
facet of any relationship. If you approach me and I have no
clue who you are, then I automatically do not trust you until
you do something to build that trust.
You can build trust in a variety of ways. One way is to refer
to a mutual business partner. Let's say I've done business with
your friend Jeff. I trust Jeff because we had a good business
dealing. If Jeff endorses you, then you've automatically gained
my trust. So go contact Jeff and have him contact me. All you
have to do is ask Jeff.
Perhaps you don't know anybody in the business. That's when you
use the law of reciprocity in your favor. This law states that
whenever you do something nice for someone, they're more likely
to reciprocate. For example, if you provide good information to
prospects for free, then they feel like they owe you something.
You can do a variety of things for potential jv partners. You
can create marketing material that they can use for their
affiliate program. You can create screencam video tutorials of
their products for them so they can give away to their
customers.
It will take more work to do this than simply sending out an
email. If you've researched your potential jv partner
thoroughly, then you'll know the volume of business you'll gain
will be worth your effort. Even if this jv prospect doesn't work
with you, he'll more than likely refer you to his other heavy
hitter friends.
Obviously, what I've outlined above may seem like a lot of
work. You may just be happy send form letters to as many people
as possible asking them to promote for product for a split of
the profit. You may get a few interested people based on the
volume of emails you send out. If you use the brute force
tactic, you'll surely run out of prospects to email eventually.
Now that you understand the importance of building a
relationship, let's look at the second trigger.
2.) Exclusivity
People like to feel like they belong to a special group. If you
tell them that they were specifically selected based on some
criteria, they'll feel special and will more likely respond
positively. Stroke their ego a little.
Here is an example of this method:
Dear potential jv partner,
I read your article on "xyz site" and thought it was very
informative. I like how you pointed out blah blah blah. Based
on your article, I felt you were an authority on "xyz topic". I
have a product related to this niche and I'm seeking experts in
the field to promote my product for a split of the profits.
or
Dear potential jv partner,
I'm contacting you because you were recently featured as a top
affiliate for 'xyz product'. I have an exclusive invitation
only affiliate program and I'd like to invite heavy hitters
such as yourself to join. I'm only accepting about a dozen
partners at this time so that you have the benefit of less
competing partners.
3.) Perks
Many people do not know the difference between an affiliate and
a jv partner. This difference should be noted because a jv
partner can bring you so much more business than an affiliate.
When you have an affiliate program, your affiliates are
commissioned employees. In a sales organization, people who
make more sales volume per given month are elevated to a higher
commission level. People with spectacular selling skills are
highly coveted. They are an asset. If they're not valued then
they will jump to another opportunity. Why should they work for
you when they get more benefit for the same amount of work
elsewhere?
Your joint venture partners should get perks such as higher
commissions, exclusive marketing tools, a head start etc.
Giving away your product to a potential jv partner for review
is the least you should do. That's the bare minimum. I still
get joint venture emails where people do not even offer to
provide the product for review. It means they have not done
proper research on me.
What I've listed are three ideas to keep in mind when
contacting joint venture partners. There are many more triggers
you can use to increase response to your proposal. Just look at
the same triggers you use when trying to sell your product.
As I've mentioned before, people all respond the same way to
certain emotional triggers. Utilize them every chance you get
to obtain a higher response from your marketing efforts.
About The Author: Gary Huynh has been working full-time online
since 2003 as an information publisher. He provides tools and
tips to help fellow entrepreneurs succeed in marketing. Read
more of Gary's articles at: http://www.sixfigur
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