ArticleBlaster Home Business Marketing: Advertising On A Tight Budget

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Please consider this free-reprint article written by:
Mick Marshall

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Article Title: Home Business Marketing: Advertising On A Tight
Budget
Author: Mick Marshall
Word Count: 475
Article URL: http://www.isnare.com/?aid=71177&ca=Marketing
Format: 64cpl
Author's Email Address: mick[at]replus.net (replace [at] with
@)

Easy Publish Tool: http://www.isnare.com/html.php?aid=71177

================== ARTICLE START ==================
For small businesses, advertising can often be costly, often
prohibitively so. Many small business owners find it difficult
to engage in home business marketing, because it just seems to
be so expensive. However, there are many ideas that you can use
to increase your visibility.

Here are some ideas that can be very useful in home business
marketing:

Start a frequent buyer club. Your loyal customers should be
rewarded for patronizing your store. That way, they will give
their business to you, and no one else. It might be helpful for
you to track the purchase information of your customers, and
once they�ve reached a certain threshold, give them a gift
certificate or a rebate. Alternatively, you can give them
future discounts, or simply a free gift. These ideas can be
varied almost endlessly, so get creative and experiment with
what works best for you.

Use your phone time wisely. There are many ways to use your
phone time for advertising purposes. Again, you simply have to
be a little creative. For example, when you put your customers
on-hold, instead of playing some music, remind them of some of
the upcoming events concerning your company. For, example,
invite them to a sale.

Give away business cards. This is pretty intuitive, so you
really shouldn�t need someone to tell you this. However, a
reminder always helps. Business cards are one of the most
inexpensive ways you can advertise, so to neglect their use
would be pretty foolish. As much as possible, the card should
have an attractive design, and it must include all information
relevant to your business. Give your business cards to just
about everyone that you meet. You never know when your little
�gift� will earn you money.

Utilize e-mail signatures. Whenever you mail a potential
customer, furnish him or her with your complete business
information. This helps you to form associations in your
prospect�s mind � you want them to remember the business when
they think of your name, and vice versa.

Website promotion. Aside from the usual methods of getting
listed in online directories and optimizing for the search
engines, you should seriously consider other, less prestigious
methods. For example, try to include your URL on just about
every surface available � on your business cards, on the
uniforms of employees, and on all promotion items such as key
chains, coffee mugs, and T-shirts. You want people to be
reminded of your site everywhere they turn.

Home business marketing is not as difficult as it may first
seem. As long as you have a good supply of creativity, you
should be able to generate enough ideas to promote your
business. The ideas enumerated here should get you started, but
make sure you think up your own variations!

About The Author: For more information on internet marketing
please visit: http://www.webmm1.com/internet-marketing

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