ArticleBlaster What To Look For In A �Ghost-Writer� For Your Online Business

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Please consider this free-reprint article written by:
David Hudson

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Article Title: What To Look For In A �Ghost-Writer� For Your
Online Business
Author: David Hudson
Word Count: 590
Article URL: http://www.isnare.com/?aid=68431&ca=Marketing
Format: 64cpl
Author's Email Address: support[at]dreamsr.us (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=68431

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Finding a writer for your online business can be a daunting
task. If you�ve done your search right, you�ve probably had
more writers respond to you than people who try out for
American Idol (OK, probably not, but you�ve probably got 5-10).
Now, how do you cull through them and decide which ones will be
appropriate for your online business?

If you have a website for your online business, you need to
make sure that the writer has a good knowledge of search engine
optimization (SEO). SEO writing is inserting keywords into the
documents that allow search engines to find them. If your
documents aren�t written using SEO, then your online business
will be lost in the vast labyrinth of information that exists
on the Internet. Hire a writer who understands search engine
optimization and your online business will have a better chance
of being found.

Once you�ve dropped the writers who don�t know how to use SEO,
start to look at the writing samples that they�ve sent you.
This part should be almost entirely subjective, and based on
the kind of impression about your online business you want to
leave readers with. If there are enough grammar mistakes to
make it objective, well, I think you know where to put their
file. What you�re looking for is a voice that you are
comfortable with. This person will actually be the one
communicating with the clients of your online business, so you
have to make sure that their voice will be a good front-man (or
woman). You�re probably going to want someone warm, friendly and
a bit funny. Find someone who will charm your clients and
convince them to buy something from your online business.

Another consideration is the writer�s ability to write in many
different genres and in several different voices. He is the
writer, but you are still in charge of how the written pieces
come out. If you can find a writer for your online business who
can be directed to write in a specific voice and consistently
produces results, you�ve found a gold mine.

The resume is the least important part of a writer�s
application when they are being hired to do short, freelance
projects, which is probably what they�ll be doing for your
online business. It�s a good way to break ties between people
whose writing samples you liked equally, though. When you�re
looking at a resume, you want to see a person who�s done a lot
of writing, obviously. Here again, you want to make sure that
this writing is not just in the area that you need work done
in; people who can write in a number of genres are more likely
to be able to adapt to the specific needs of your online
business. Also, make sure to call the references and previous
employers. People may look good on paper, but actually working
with them can be another story.

The writer that you choose will be the voice of your company.
You don�t want someone who writes like a Dilbert character
representing your online business. Also, you don�t want someone
you can�t work with writing for you, so it�s usually a good idea
to have a phone interview.. The writer you choose for your
online business has to be the best you can afford. Nothing less
than the best will be good enough.

About The Author: David Hudson can help YOU start your own
profitable business on the Internet within the next 24
hours...To learn more, visit: http://www.dreamsr.us/pips.html
or http://www.googlebaycash.com

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