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Please consider this free-reprint article written by:
Kristie Tamsevicius
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Article Title: The 20 Minute Business Marketing Work Out
Author: Kristie Tamsevicius
Word Count: 1150
Article URL: http://www.isnare.com/?aid=70615&ca=Marketing
Format: 64cpl
Author's Email Address: kristie[at]webmomz.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=70615
================== ARTICLE START ==================
Are you tired of over-hyped marketing miracles guaranteed to
bring thousands of qualified visitors to your web site
overnight? Do you find yourself scurrying from one client
project to another in hopes of conquering that endless �to do�
list? Do you wish there was an easy �sure fire� way to promote
your business? Introducing the 20 Minute Marketing Work Out
Plan, guaranteed to develop a firm, strong business physique!
But can twenty minutes of promotion every day actually make a
difference? You betcha! In fact, before you know it, your
business will be a mean lean machine with customers lined up at
your door. Ready to get started? Are you ready, get set, go�
THE STRETCHING WARM-UP ROUTINE
Are you guilty of slamming that first cup of coffee, hopping
into your chair in your pajama �business suit�, and rushing
into your daily routine? Before you dive into client phone
calls, invoicing, and working on client projects, take a few
minutes to stretch, think, and plan your daily routine.
Instead, start your day with a �work out plan� by making a �to
do� list for the day. My �work out plan� starts by dividing my
paper into 3 distinct areas including one for business,
personal, and client interests.
1) BUSINESS: At the top left of my paper, I write my business
workout plan. Here, I list the business management activities I
need to do such as client invoicing, web site updates, and
marketing activities.
2) PERSONAL: At the top right corner of my paper, I list my
family/personal work out plan. This includes family errands,
personal phone calls, household chores, social plans, and other
reminders. By listing these both the business and personal at
the top, it�s a reminder to me that my family time is equally
important as my business time. It helps me to stay balanced by
dividing my time and activities fairly among business and
family.
3) CLIENT: Then, in the area below those two, in the middle of
the page, I list my client work out plan. Here I write down all
client projects in the queue. Then, I prioritize them by asking
myself, �Which projects will make me the most money today?�
Spend your time on the projects that offer the most return on
investment.
THE 20 MINUTE BUSINESS WORK OUT
Now that you are all warmed up, let�s exercise to create a
strong marketing muscle to build your business. Just like
regular work out plans, if you want to stay lean and mean,
you�ll need to make this a regular part of your daily exercise
routine. Carving out 20 minutes a day to keep your business fit
will go a long way to creating a more solid future.
Here are a few key exercises that don�t require much time, but
can go a long way towards creating a stronger, firmer business
physique. Choose one exercise to do every day.
1. ARTICLE ABS � Write a new how-to article. Try to find
subjects that fill a true knowledge need. Ask yourself, �What
are the most important issues my customers face?� Challenge
yourself to write about a �less covered� topic. Or try to take
a new approach to a popular topic. You can post your article on
your web site, submit it to ezine editors for possible
publication, send it out in your ezine, offer it as a free
report to your subscribers, or place it on an autoresponder.
2. ARTICLE DIRECTORY PUSH UP � Once you have written that
article, maximize its exposure! Submit your new articles
regularly to article directories. Many article directories
periodically �flush out� older articles, so periodically, check
to see if your older articles are still listed. If you submitted
a �winning� article over a year ago, it�s probably time to
resubmit it.
3. SEARCH ENGINE SIT UPS � Try to spend a few minutes to
discover what your rankings are in various search engines. Look
at how highly your competitors web sites rank. Try to discover
what they are doing that is �working� that you could implement.
Then take some time to tweak your meta tags, improve your page
titles, add alt tags to your graphics, or make your page
content more keyword dense. Keep on the lookout for new search
engines or directories to submit in.
4. TRAFFIC TWIST � If you have web stats, take a minute to look
them over. They contain valuable feedback about what your
visitors are looking at on your web site. How many visitors are
you getting each month? What is your most popular page? Make the
most of your most valuable marketing space. Put your most
exciting product specials or newsletter subscribe info there.
You can add as a teaser to that page, or create a popup window
that is set off when visitors visit to that page.
5. EZINE DIRECTORY LUNGE � In about 20 minutes a day, you could
submit to 5 ezine directories. You can look for new directories
to submit to, or check to make sure your existing ezine
listings are still accurate. You may want to update the number
of subscribers, subscribe instructions (if you changed
listserves), or your ezine description listings.
6. NETWORKING KNEE BEND � Think about the people in your circle
of influence. Make an effort to keep in touch. Try to stay
connected to what everyone is up to. Ask yourself if there are
any ways that you could collaborate to create a winning
partnership. See if you can exchange �free reports� to offer in
each other�s ezines. Can you agree to cross promote each other�s
newsletters? Double your subscribership by creating a joint
subscribe form where you offer subscribe info for BOTH of your
publications. The bottom line is to stay connected with your
key business relationships.
7. WEB SITE WHAMMY � Take a few minutes to try to review your
web site. What needs updating? Is your about me page out of
date? Can you update your articles page? Do you have new links
to add on your resources page? Are there any new client
testimonials you can list? Do you need some new graphics? Does
your web site accurately �speak� to your target audience? A
good idea is to agree to swap web site evaluations with a
trusted friend. A fresh eye can see details you might miss.
Someone else can offer some creative ideas that you may not
have thought of.
SUMMARY:
I hope that you�ll spend some quality time every day working
�on� your business. Make sure to diversify your work routine
your business gets a well-rounded work out every day. The
effort you make to keep your business fit, will build strength,
flexibility, and stability for an out-a-sight business physique
that will get your business noticed!
About The Author: Kristie Tamsevicius, is the author of "I Love
My Life: A Mom's Guide to Working from Home"! Thousands of
aspiring entrepreneurs have used her step-by-step home business
system to earn money working from home. Get a free ecourse Home
Business Success Secrets at
http://www.webmomz.com/ilovemylife1.htm
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