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Article Title:
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Can You Charge More?
Article Description:
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In a word, yes! Under charging is chronic among professional
service business owners, particularly women. But how do you know
for sure? Here are five clues (plus a bonus clue) that will tell
you, clear as day, if you can comfortably and easily charge more,
starting now.
Additional Article Information:
============
413 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-25 10:48:00
Written By: Kendall SummerHawk
Copyright: , All Rights Reserved
Contact Email: mailto:Kendall@KendallSumm
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Can You Charge More?
2006-2009, All Rights Reserved
Written by: Kendall SummerHawk
the Horse Whisperer for Business
http://www.kendalls
In a word, yes! Under charging is chronic among professional
service business owners, particularly women. But how do you know
for sure?
Here are five clues (plus a bonus clue) that will tell you, clear
as day, if you can comfortably and easily charge more, starting
now.
Clue #1 - You have no time to market because you're too busy
serving clients
No ifs, ands, or buts, if you're busy then it's time to raise
your fees. Be prepared to lose the bottom 10 percent of your
clients, which is a good thing!
Why? Because you'll make room for more profitable clients, and
the marketing it takes to stake your claim as the expert you are!
(I'll write more about this in an upcoming article soon).
Clue #2 - Your prospective clients compare you to someone else
If you're clients are price shopping then you're positioned as
a commodity. Yikes! That's the kiss of death for creating more
money, time, and freedom in your business.
Do not hesitate-raise your rates right now! Then get busy
focusing your almost-client conversations on value, not price.
Clue #3 - You haven't raised your rates in more than six months
Old rates means old thinking. Raise them now, and notice how you
instantly step up into the kind of person who knows she's worth
it!
Clue #4 - You're hearing 'no' from prospective clients
At first blush, this may sound like a clue to decrease your fees
but the opposite is true. Why? If you're hearing 'no' then
something is out of whack. You're either marketing to the wrong
type of client or focused on features and process instead of
results and value.
Clue #5 - You're hearing 'yes' from practically every
prospective client
Hearing 'yes' more from more than 80 percent of your
almost-clients means you're a bargain and they know it. Now, I
don't know about you but I would much prefer to take advantage
of a bargain, not be the bargain being taken advantage of!
Unless being a low-priced service fits with your brand, you know
what to do-raise 'em!
Bonus Clue: You know in your gut your rates aren't where they
should be
Trust your intuition. See those fees you know in your gut are too
low? Raise 'em!
You'll never know if your price is to high until you test it.
One thing I can guarantee is that when you do, you'll instantly
edge yourself into new thinking and believing in yourself!
------------
Kendall SummerHawk, the "Horse Whisperer for Business" delivers
smart, savvy ways entrepreneurs can turn their hectic business
into a smooth-running, fun, 6-figure money-making dream. To
learn more about her book, Brilliance Unbridled, and sign up
for more FREE tips like these, visit her site at:
http://www.kendalls
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