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Article Title: Increase Your Exposure Through Trade Journals
Author: Anne Marie Baugh
Word Count: 464
Article URL: http://www.isnare.
Format: 64cpl
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Specializing in niche markets creates a powerhouse of ongoing
business through word-of-mouth of advertising. Once you have
achieved a position within a certain niche, that industry will
begin to talk about you as the leading expert in your field.
For instance if you are a web designer begin cultivating
relationships through specific industries such as the gourmet
food industry, private pilot industry, etc. Every single
business has its trade organizations and publications for which
they stay on top of their own trends. Break into these arenas
and you will find rich resources for building your sales.
Begin by deciding which arenas you can be most effective. For
instance if you are a search engine doctor it is certainly
possible to work with anyone coming online. However, if you
have a certain love of animals, a natural connection will be
made through the pet industry. These industries have
publications that are read by these types of business owners.
Begin targeting these publications for advertising, article
submissions, etc. By speaking their language and sharing their
passion, you will have an instant connection.
Set yourself up as the expert in the niche industry of your
choice. Look for publicity avenues that might be available
through those trades. It is often much easier to get recognized
in a trade than it is in a mainstream publication. Trades are
constantly looking for content that will educate and inspire
their business readers. Keep in mind when pitching that you are
indeed speaking to business people and not the average consumer
off the street. This means that your approach must be more
sophisticated and educational. It is vital that you provide
content that will make a significant difference in their
everyday business ventures.
Create a specialized press kit that targets each niche trade
publication and will speak "their" language. Make one-page
pitches to the editors with a follow up call in about one week.
Be polite and helpful. Offer your expertise and don't be afraid
to share trade secrets. It will endear you to the editor and
create more opportunities to get you into print. The fact is
that some readers will take your trade secrets and actually use
them, but the majority will be dazzled by your knowledge and
choose to hire you to do the work. Most business owners
recognize that they cannot do everything and wise one stick
with what they do best and hire experts to do the rest. So
become the expert they cannot do without. What do experts have?
Knowledge and visibility.
Trade journals are the most overlooked publicity avenue in the
business. This creates a dynamic opportunity for you to make a
big impact and bring in mega loads of business while increasing
your media attention.
About The Author: Anne Marie Baugh is a noted publicist online
publicist to rising Cyber-stars. She also owns and operates
Write-Promotion an online business that works hands-on with
businesses looking for promotional avenues to cyber-success!
Create Success Today at: http://www.write-
write to: write@write-
from you!
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