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Article Title: To Pitch Or Release
Author: Anne Marie Baugh
Word Count: 664
Article URL: http://www.isnare.
Format: 64cpl
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The Internet has, without question, provided more opportunities
and better communication between the media and business owners.
However, it has also encouraged an onslaught of press releases
for which the media simply can not keep up. This means, that
you, the business person must either deliver press releases so
compelling that they will shine through the proverbial slush
pile, or find a better approach for reaching your target
editors or producers.
For the very same reason that the personal approach works so
well on the Internet with consumers is the same reason it works
well with editors and producers. Press releases are without a
doubt the easier route. Simply write and click send then sit
back and hope someone with a valuable title will notice. The
hard truth is that getting a press release noticed is becoming
more and more of a challenge. Unless you happen to like
standing in a very long line and hoping an editor will dig
through a very deep slush pile to notice your news, may I
suggest a more direct, successful approach to garnering press
space? The pitch.
The pitch requires a little more work, research, and
preparation but also nets better results. The pitch is really
only a verbal press release. If you can get the phone date, you
have a better chance of being heard, of personalizing the story,
and therefore getting the much coveted time in the media
spotlight.
Publicists have long understood the value of the pitch and in
fact, the pitch is the number one reason publicists are paid
the big bucks. Do they have something you do not have? No. It's
a tool anyone can learn to hone. Will you mess up a few pitches?
Yes, without a doubt just the same way you messed up a few press
releases. The difference is that you didn't hear about it with
your press release, which in reality did not help you. It is a
tool that will require constant improvement but the rewards and
both personal and professional.
So what does a pitch consist of? A pitch contains all the same
information that a press release requires but you present it in
a less formal way, over the telephone, directly to the editor or
producers. It's important that you take the time to prepare your
pitch and be able to discuss it without reading it. Research the
publications, radio shows, or television spots to be sure that
your particular story will fit in with their theme and then
either write, email, or call for an appointment to present your
story.
Not only does the pitch personalize your story and make you
real for the editor or producer but you will also begin to
build contacts within the media. These contacts will eventually
become professional friends that will smooth the road to greater
and greater media opportunities.
Once you have delivered your pitch, asked for a time or space
slot, don't forget to thank the editor or producer both in the
conversation and in writing. Be courteous and respectful at all
times. Never try to talk and editor or producer into your story,
as they know their market better than you do. If you get a
rejection ask for a referral to a more appropriate market and
keep trying.
Yes, press releases definitely have their place. A consistently
distributed press release will keep you in the eye of the media,
which can pave the way to a more productive pitch. So in affect,
using both tools is the best approach. One is definitely weaker
without the other, but together they make an impact that can't
be beat.
Overall, it's persistence that wins in the long run and this is
a quality every publicist has. However, you can learn the
ability of persistence simply by practicing it. Keep at it and
before long you will be a media hit!
About The Author: Anne Marie Baugh is a noted publicist online
publicist to rising Cyber-stars. She also owns and operates
Write-Promotion an online business that works hands-on with
businesses looking for promotional avenues to cyber-success!
Create Success Today at: http://www.write-
write to: write@write-
from you!
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http://www.isnare.
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For more free-reprint articles by Anne Marie Baugh please
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