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Article Title:
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Ebusiness 101 Part 2: Defining Your Audience
Article Description:
====================
Carefully defining your audience before conducting any marketing
or advertising efforts can save thousands of dollars and hours of
wasted efforts. Audience research and awareness also helps you
organize and design your website to appeal to this demographic.
Your audience is anyone who uses your site - from reading it to
ordering on it and navigating through it.
Additional Article Information:
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348 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-25 10:36:00
Written By: Ramon Sanchez
Copyright: 2006, All Rights Reserved
Contact Email: mailto:articles@vasrue.com
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Ebusiness 101 Part 2: Defining Your Audience
Copyright � 2006 Vasrue.com, All Rights Reserved
Written by: Ramon Sanchez
biz_url
Carefully defining your audience before conducting any marketing
or advertising efforts can save thousands of dollars and hours of
wasted efforts. Audience research and awareness also helps you
organize and design your website to appeal to this demographic.
Your audience is anyone who uses your site - from reading it to
ordering on it and navigating through it.
Start by defining personal aspects of your audience to reach
specific answers that can further your business. Identify the
following:
1. Their sex (percentage of male and female)
2. Their age (the dominant age range and categories)
3. Their technical ability
4. The number of years they've used the Internet
5. Their primary language
6. Their buying motives (economy, efficiency, durability,
performance, labor- or time-saving, construction, operation, ease
of repair or installation, availability, quality craftsmanship,
etc.)
7. What emotions cause them to buy (need for security or
convenience, curiosity, pride of appearance or ownership,
prestige, fear, need for individuality, need for recognition,
etc.)
8. How much money do they earn each year, and how much of this is
disposable?
9. How much money do they spend each year on products similar to
yours?
10. Where do they live?
11. Do they shop online? If so, how often?
12. Do they watch television, read the newspaper or search
online?
From these questions, you can deduce the most effective means of
advertising and promotion. You'll also identify the best way to
reach into their pocketbooks using the right copy, design and
user navigation. Will they see a Google AdWord ad if you started
a campaign? Do they want a hip, creative or bare bones design?
Will your site be compatible with their browser? The answers
should unfold.
When you're just starting out, your audience demographic data is
often based on your own instinct and research. As you develop
your business, conduct user surveys to fine-tune the actual
figures. Then repeat this step every one to two years to ensure
you're always marketing and selling toward the right clientele.
Stay tuned for Part Four: Setting Your Business Structure in this
ten part series.
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Copyright (c) 2006 Vasrue.com. All Rights Reserved.
Ramon Sanchez writes about E-Business. For more great articles
on this subject, come back to http://www.Vasrue.com. Articles
are published weekly on Travel, Real-Estate, E-business, Credit
and a host of other great topics.
In an effort to support other webmasters, Vasrue.com is offering
each article through RSS feed free of charge. Now newspapers,
ezines, magazines and independent websites can effortlessly
integrate fresh, captivating content in no time. Each article
is available for PDF download, RSS feed or browser printing.
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