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Article Title: What Is A Squeeze Page?
Author: Jamie Clarkson
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A "squeeze page" is a page on a website that compels people to
enter their name and email address in order to get to another
page where they will find information that could be helpful to
them. Often the squeeze page will lead to a product or service
for sale, but sometimes there will be free information as well.
The main purpose of the squeeze page is to "capture" the email
addresses of the visitors so that the person who owns the page
can send emails to them, typically in hopes of selling them
something. Squeeze pages are extremely useful because, even if
the owner doesn't make a sale right away, he or she can market
or "backsell" to the subscriber down the road. In fact, squeeze
pages are so powerful that internet millionaires are saying that
if they lost everything, they would start over with a squeeze
page, in order to build a list and go from there. Some people
like squeeze pages because they do not even have to own a
website, just a domain with the squeeze pages, and visitors can
be sent from there directly to the affiliate product or service
the marketer is promoting.
In order to capture email addresses, the squeeze page needs to
have a form built into it that can be purchased via either a
one-time fee or a monthly fee from one of the many
newsletter/autoresp
in order to ask for the subscriber's name, email address and
other information, although usually the squeeze page will only
ask for the first name and "primary" email address.
Typically, there is an autoresponder attached to a squeeze
page, which means that when a person enters in his or her email
address, he or she will automatically receive an email from the
subscription site/squeeze-
email will be a confirmation message, followed by a series of
emails providing information, such as a multi-day course, as
well as sales pitches for products and services.
Parts of a Squeeze Page
The length of a squeeze page is one of its parts that can be
split-tested in order to determine its conversion rate. The
basic components of a squeeze page are:
-- Header graphic - some say yes, some say no, but testing is
important
-- Headline - make this eye-catching, and test!
-- Audio/video - use this to tell people who you are and why
you are an authority
-- Offer - keep it short but packing a punch; use bullet-point
lists
-- Form/box with "call to action" language - telling the
visitor what to do next
-- Privacy statement - you must tell the visitors that their
email addresses are safe with you
The hottest thing in squeeze pages today is video. Audio was
discovered to be very effective in upping the conversion rates,
but video has been found to be even more powerful. Essentially,
your squeeze-page video is a "mini-informercial" at a fraction
of the cost.
About The Author: Jamie Clarkson has been online since 1995.
For more information about Squeeze Pages, you can go to
http://supermarketi
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