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Please consider this free-reprint article written by:
Julia Gulevich
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Article Title: Tips For Successful Email Marketing Campaign
Author: Julia Gulevich
Word Count: 649
Article URL: http://www.isnare.com/?aid=111006&ca=Marketing
Format: 64cpl
Author's Email Address: fx[at]glocksoft.net (replace [at] with
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Easy Publish Tool: http://www.isnare.com/html.php?aid=111006
================== ARTICLE START ==================
With a never-ending flow of spam on the Internet people are
careful with every new message they receive. Some people
immediately delete suspicious emails without opening them,
others use anti-spam filters that block any email they consider
as spam. It�s great if you already have a list of subscribers,
to which you are sending newsletters at a regular basis. People
know who you are and most likely have your email address in
their address books or whitelists, so your email is let through
with no problems.
But what about the first email campaign? How can you maximize
the chances of getting a decent response from your first
mailing?
The first email campaign often gets a low response rate. In
some degree this is due to the product or service you are
offering, or the design of the website. But a great part of it
is in the message itself.
Follow these simple rules and your email campaign should be
successful right from the beginning:
1) Don�t send from a forged or non existing email address. Use
your valid email in the email From field. People can reply to
your message so be sure the replies arrive to a real person.
2) Know what you want to achieve by your email before you sit
down and write it. Do you want more visitors to your website?
More sales for your products? More signups to your newsletter?
Whatever aim you have, keep it in mind while writing your
email.
3) Spell it right. There's nothing worse than receiving a
marketing email with poor spelling and grammar. Read and
re-read your message a few times to discover and correct
possible mistakes and typos.
4) Don�t write too long. Split the text into paragraphs. Keep
the paragraphs short and punchy - you have very little time to
grab people's attention. Use simple words, short phrases and
paragraphs consisting of just 1-3 short sentences.
5) Don�t use all capital letters! The text in all capitals is
difficult to read and looks like you are shouting. Occasional
use of capital letters to emphasize a word is ok, but be aware
that some spam filters delete email messages with words all in
capitals.
6) Call to action. In first two sentences of your email tell
people who you are, and what you want them to do. Then you can
use the rest of the email to expand on your products and
services.
7) Deadline. Set a deadline for your offer by using phrases
such as �First 100 to apply� or �The Offer Expires on December
25, 2006� - fear of missing out on something always generates a
good click through.
8) Send a text version of your message together with the HTML
part. Don�t neglect the text version. Make sure it is composed
well. It can be useful for those recipients who can read only
text emails due to security reasons or email client
configuration. If you compose your newsletter in G-Lock
EasyMail, the program automatically creates a text version of
the message and sends it together with the HTML part. You can
also preview the text part before sending the message out and
adjust it as you need.
9) Provide a way to unsubscribe. People must have a quick way
to remove themselves from your mailing list. It may be an
unsubscribe link somewhere at the bottom of your email. Don�t
forget to exclude from your list those recipients who
unsubscribed.
10) Always send a test message to yourself or your coworkers.
The message can display differently after it is received by an
email client. Make sure that everything is in place: images are
shown, links are working, and text is formatted as it must be.
Is everything looks fine, you are ready to send out to the
world.
About The Author: Author is a technical expert associated with
development of email marketing program: Bulk Email Software.
Did you find those tips useful? You can learn a lot more here
http://www.glocksoft.net/sc/.
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