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Article Title:
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Understanding Inbound Links --- The Good, Bad And The Ugly
Article Description:
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All links are not created equal. There are worthless, good and
great links. So, what is the difference between each one? I can
sum it up in one word, "clicks".
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1326 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-12-27 10:12:00
Written By: Bill Platt
Copyright: 2006
Contact Email: mailto:comments@linksandtr
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Understanding Inbound Links --- The Good, Bad And The Ugly
Copyright (c) 2006 Bill Platt
Links And Traffic
http://www.LinksAnd
All links are not created equal. There are worthless, good and
great links. So, what is the difference between each one? I can
sum it up in one word, "clicks".
The most worthless links are those that appear on pages that will
never be read by a set of human eyes.
Some pages may be "seen" by human eyes, but they will not
"read" by anyone. Bad formatting, no formatting, hard-to-read
text, unorganized content, unorganized links, scraped search
engine results, and pages with more keywords than content, are a
few of the factors that prevent a webpage from being read by real
people. You know the kinds of webpages I am talking about... You
don't read them either. And, you can bet no one else will want
to read at those pages either.
Google is getting pretty good at identifying these trash websites
and removing them from its database, so your link on this kind of
website will not provide any real value to you at all. They will
not give you human visitors, and they will not give you search
engine placement value.
There are two criteria necessary to define a good link. A good
link is on a page that has content that people might want to
read, and it is on a page that real human beings will be reading.
A great link is the same as a good link, but it could have
hundreds or thousands of people looking at it in a single month.
THE EVOLUTION OF ARTICLE MARKETING AS A LINKING STRATEGY
Article marketing has evolved dramatically since the early days
of 2005.
Prior to March of 2005, the only people who really participated
in article marketing were those who understood the value of
providing good quality content in order to get their articles
published.
With the combined introduction of article submission software,
dirt cheap services and the Adsense revenue generation system,
the quality of article content collapsed.
Suddenly, people who were engaged in hiring $5 an hour ghost
writers to write keyword-dense articles for their website,
decided that those same keyword-dense articles that they had
constructed for their websites, could also be used as a tool in
article marketing.
Within just about three months, the publishers and webmasters who
utilized third-party reprint articles in their publications went
from having to pick through 200-300 good quality articles per
month, to having to sort through 2,000 questionable articles per
month to find the 200-300 articles that they would actually want
to consider for use.
For someone like me who was entrenched in the article marketing
industry, this would have seemed to be a good thing. But, with
the introduction of the "Adsense article marketing mentality",
the quality of content just about disappeared.
I still believe that a good article marketing campaign is
predicated by good quality content. I might be stupid, but I
still make good money selling several products and services
through the use of quality content in my own article marketing
endeavors.
One of my friends operates an article directory. He told me that
for every seven articles sent to his site, he must delete six of
them to maintain his website's quality standards! He is feeling
the pinch of poor quality articles, because 86% of the articles
he is moderating must be deleted, creating an environment where
he wastes more time than should be necessary to maintain his
commitment to a good quality website.
ARTICLE MARKETING ONLY WORKS WHEN IT IS A DEMOCRACY
The Adsense article marketers want to believe that they can send
any piece of carp, keyword-optimized article through the
distribution systems, and hundreds of websites will reprint their
article.
But, it does not quite work that way.
Websites that will post absolutely anything sent to them do not
survive. Some of you may think I am full of it when I say that.
You might think that I just have an axe to grind. You are
entitled to your own opinion. But, I could actually give you
supporting examples, if I wanted to fill this article with links
to websites that are no longer operational.
Here is how it comes down. Websites that have no standards,
cannot keep their readers happy. If they cannot keep their
visitors happy, then they will not make any money. If they cannot
make any money, they will not renew their website for the second
year. Sometimes they will do a second year, but they will seldom
if ever do a third year.
The websites that have standards will survive, because they do
have "content standards".
Think about the highest quality websites you visit regularly.
Then think about the kind of content that they use on their
sites. Great websites do not print articles that are glorified
keyword-optimized articles.
Think about sites like:
* http://www.SiteProN
* http://www.Publish1
* http://www.Site-
* http://www.National
* http://www.Hardware
* http://www.AddMe.
What do each of these websites have in common?
1. They are great websites that develop good and great links.
2. They all have an excellent reputation for providing great
quality content.
3. They all have good PageRank.
4. They do not publish keyword-optimized articles that focus more
on keyword density, than on quality information.
5. They have all published articles I have distributed.
6. NationalBusiness.
of my writing team. The other five sites have published articles
that I have written myself... Many of them have published my own
articles more than once.
Quality content delivers quality results.
QUALITY MATTERS
No one wants to put your keyword-directed articles on their site,
unless they have no standards of their own. And, if they have no
standards, why would you want your link on their website?
Personally, I am thrilled not to get those worthless links to my
websites, because the website giving me that worthless link is
considered by Google as a "bad neighborhood" or "spammy
neighborhood"
If you have never heard of Matt Cutts, he is a Google employee
who shares some of the Google inner-workings with interested
webmasters. Take a look at this post and pay close attention to
his comments about "spammy neighborhoods" under the section
subtitled "Bigdaddy: Done by March" at:
http://www.mattcutt
If you want to get a good feel for Matt's take on "bad
neighborhoods"
site:http://www.mattcutt
IN CONCLUSION..
All links are not created equal.
Personally, I strive hard to generate good and great links to my
websites.
That sometimes means that I spend several hours writing an
article like this one. When I hire writers to work for me, I
don't pay them $5 an hour. Good writers don't work for $5 an
hour or article. It just doesn't happen.
Remember, my goal is to educate my reader and to provide good
quality information to my readers.
The very nature of putting your reader first, will enable you to
begin finding your articles placed on better quality websites.
The better the website your article appears on, the better the
quality link you will find from that website.
If your purpose in using article marketing to build links to your
website is being done in the "great PageRank chase", then you
really should know that Google only cares about the placement of
your link on sites that have good PageRank --- sites that reside
in "good neighborhoods"
If your purpose in using article marketing to build links to your
website is so that human beings will use them to find your
website, then getting your article placed on good websites will
best serve your purpose.
When all is said and done, if your links appear on good pages, on
good websites, in good neighborhoods, then you have done well.
You will see traffic from those links, and you will see better
link popularity and search engine placement as a result of your
good links. And finally, worthless links are just that...
worthless.
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Bill Platt has been providing article distribution services to
his clients through thePhantomWriters.
like the idea of using well-written, good quality informational
articles to build links to your websites, but you do not have the
time to do-it-yourself, then Bill's Link Building Services may be
the best option for you. Bill is so confident in his ability to
build links to your website using quality article content that
he is willing to Guarantee his results. To learn more, visit: http://www.LinksAnd
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