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Article Title: Sell Something Other Advertisers Can Use
Author: Kevin Nunley
Word Count: 317
Article URL: http://www.isnare.
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Author's Email Address: kevin[at]drnunley.
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Ever notice that some businesses get amazing response from
their advertising, while others get very little -- even though
they're advertising in the same places.
Research shows that for many of the big online advertising
venues, you largely get other advertisers reading each other's
ads. That's true for most other advertising outlets, including
newspapers.
While that phenomenon upsets a lot of business people, YOU can
take smart advantage of the situation. Instead of advertising
your usual product, service, or opportunity, promote something
all the other advertisers need.
One of the first small businesses to make a huge splash on eBay
was the woman who dropped all her garage sale items to sell
bubble wrap. She correctly guessed that all the other sellers
on eBay needed discount bubble wrap to ship their products. She
was right. Within a few months her home-based business had
expanded to a warehouse with a dozen employees.
A recent check of the online advertising phenomenon
TrafficSwarm showed 87% of the thousands of ads are promoting
MLM-like opportunities. Instead of advertising your
opportunity, you can offer to train others to succeed, no
matter what their business is. I'm currently on TrafficSwarm
offering to re-write people's ads (boy, do some of them need
it!)
Are you writing articles and submitting them to ezines? Try
offering something ezine editors can use to make their jobs
easier. You'll be surprised by response.
Put your imagination to work and think what YOU could offer the
other advertisers whose ads sit beside yours. Think in terms of
what makes their job easier. Can you save them time or hassle
or help them relax?
Even more powerful, try to save other advertisers money. Many
business owners would rather save money than make more money.
Finally, can you make your prospect LOOK good? That often leads
to a sale.
About The Author: Kevin Nunley creates sizzling ads, sales
letters, website copy, press releases, and articles -- all
fresh from scratch just for you. See his affordable rates and
FREE marketing tips at http://DrNunley.
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For more free-reprint articles by Kevin Nunley please visit:
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