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Article Title:
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Customer Relationship Marketing
Article Description:
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What is CRM? Customer relationship marketing is all about
building relationships with your prospects and customers. It is a
proven way of increasing your sales and the customer conversion
rate of your prospects and leads. It is also used to increase
backend sales. One of the most important keys to developing a
successful business is practicing good customer relationship
marketing.
Additional Article Information:
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606 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-12-22 17:24:00
Written By: Cheryl Miller
Copyright: 2006
Contact Email: mailto:cheryl.miller@
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Customer Relationship Marketing
Copyright (c) 2006 Cheryl Miller
Magnetic Marketer Newsletter
http://www.badgemag
What is CRM? Customer relationship marketing is all about
building relationships with your prospects and customers. It is a
proven way of increasing your sales and the customer conversion
rate of your prospects and leads. It is also used to increase
backend sales. One of the most important keys to developing a
successful business is practicing good customer relationship
marketing. Without this important element in your marketing you
will not be able to progress effectively with your business.
How do you put this powerful concept into practice? There are
several ways you can build relationships with your prospects and
customers:
One of the most effective is a mailer: What is a mailer? It is a
sequence of messages sent, via your autoresponder, to either your
customers or leads. Offline this will be done manually and is
often referred to as a drip system.. It will give more
information on your product and service, with the express purpose
of selling to your reader. Leads will click on a link for more
information, which will set the sequence of messages off. This
link can often be found on your website or in your newsletter.
A second use for a mailer is sending a sequence of messages to
your customers, to sell backend products. This will begin with a
"thank you" letter and continue with information and an offer or
discount for a related product. Be careful not to send too many
messages in this sequence as you can lose customers when you
overdo this.
Newsletters: are very powerful tools for building up
relationships with your leads. Each subscriber to your
publication is a potential customer. As they continue to read
your newsletter they will build a relationship with you. Over
time they will trust you and your offers and become your
life-long loyal customers.
Providing good customer service and support: this is a critical
area in your business and one that many businesses overlook. The
better you look after your customers and subscribers the more
they will build up trust for you and your company. When you treat
them like the VIPs they are, your customers and subscribers will
be much more inclined to buy from you.
Building relationships through website content: Your articles and
website content can also help to build good relationships with
your visitors. When you write good informative content you will
build up your credibility in your visitors (leads) eyes. They
will perceive you as the expert and this will help to build trust
and sales.
Building relationships through your sales copy: Your sales copy
is one of the main ways that you will build a rapport with your
reader. It does not matter if it is a full blown sales page on
your website or a small ad in a publication. The purpose is the
same, to build trust and credibility between you and your reader.
Making your sales copy personal with compelling benefits does
this.
Personalizing all communications: it is very important to
personalize all communications to your prospects and customers.
This can easily be done on your autoresponder collecting first
names when you get email addresses and then putting in a small
code. Offline communications should always be personalized.
Personalization is not only respectful to your recipient it also
makes the reader feel special. It will increase good feeling
between your customer, or prospect and your business.
These are just a few ways that you can increase sales with
customer relationship marketing. Remember that business is not
exclusively about dollars and cents but essentially about people.
How you treat your customers and prospects will have far reaching
effects on your business.
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Cheryl Miller is an entrepreneur specializing in niche markets.
For more information about magnetic badges and how they can help
you promote your business, please visit http://www.badgemag
Cheryl is also the publisher of the Magnetic Marketer Newsletter
http://www.badgemag
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