ArticleBlaster Viral Marketing - The Future Of Advertising?

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Please consider this free-reprint article written by:
Colm O'Dwyer

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Article Title: Viral Marketing - The Future Of Advertising?
Author: Colm O'Dwyer
Word Count: 549
Article URL: http://www.isnare.com/?aid=112421&ca=Marketing
Format: 64cpl
Author's Email Address: cdodwyer[at]gmail.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=112421

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To understand viral marketing you need to be familiar with
social memetics � the idea of viral marketing is to create a
product or advert that encourages the end user and potential
customer to also become your promoter.

Like an epidemic, a clever viral advert is passed on from one
user to another and so on and so forth. The advert/product is
distributed exponentially to an ever-increasing mass audience.

A most notable and unfortunate example of this viral effect
happened over two centuries ago with a wave of suicides that
swept across Europe � just like an infectious disease.

Interestingly though, the catalyst is strongly suspected to be
German author Johann Van Goethe�s �The Sorrows of Young
Werther�; a tragic tale in which unlucky in love hero Werther
commits suicide; the resultant actual suicides had many
similarities to Werther�s. The thesis is known as social
contagion and suggests that opinion and belief can spread like
the plague; almost inhibiting the recipients choice on the
matter.

This is the potential goldmine that we as marketers sit on; now
remove the romantic novel and introduce the internet�

More recently and possibly easier for us to relate to is the
�star wars kid� � a short video clip of a student pretending to
be a Jedi knight; which has to date had nearly 900 million views
� if ever there was need for validation that Google�s $1.6bn
spurge on YouTube was no waste of money.

Now the problem is that viral marketing is hard to track, and
thus hard to determine what works and what doesn�t. Even 900m
views doesn�t necessarily mean a huge boost in sales; it would
have been nice if the video maker were selling something.

A commercial example is John Wests Salmon advert � the one
where the fisherman fights the bear � You would buy the salmon
in the supermarket so there is yet again no way of directly
relating any increase in sales back to this hugely popular
viral video.

It won�t be too long before technology saves the day here, but
for the meantime it�s still a bit hit or miss. Of course it
will be neither if you don�t go out nor try for yourself.

Article marketing is probably the easiest and most accessible
way of producing something with viral potential so why not
start there. The idea is to write a good quality article on
your chosen niche and submit to article directories.

Dependant on quality, your article may be picked up by website
and/or newsletter owners who will distribute the article for
you.

Within the copyright clause you can include a link back to your
website and hey presto � your first viral campaign; not to
mention you�ll be building backlinks.

If you feel more creative then why not have a look into
producing mini video clips for posting on YouTube and Myspace;
accrediting a website URL in the title sequence and end
credits.

�They� say it�s �The future of entertainment�. Make no mistake
viral marketing is very much the future of advertising too;
learn as much about it as you can.

About The Author: Colm O'Dwyer is a 21-year old entrepreneur
from Glasgow, UK. Visit http://www.colmodwyer.com for more.

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