Title: Do You Have a Business Card?
Length: 467 words
Author: BIG Mike McDaniel
eMail: Mike@BIGIdeasGroup.
Category: Advertising/
Copyright 2006
Web Address: http://BigIdeasGrou
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Do You Have a Business Card?
Yeah, I gotta card somewhere - lemme find it
more about business cards from BIG Mike McDaniel
What good does it do to go to all the time, trouble and
expense to have really neat business cards printed if
you can't come up with them when the time is right?
It happens every day. A business conversation, casual
at first, makes the crucial turn and a relationship
begins to develop that could turn into profit.
"Do you have a card?" is the question most commonly
asked.
"Do you have a card?" says "You have passed all my
little tests and now I want to get down to business."
"Do you have a card?" is the one question that says the
bridge has been built and we are now going to
communicate further.
The new relationship is like a shaky house of cards,
anything can knock it down.
"Sure do" is the reply expected, as you deliver with
obvious aplomb, a crisp, clean, professional looking
business card. "Let me write my cell phone number on
the back..."
Talk about getting your foot in the door. That move not
only says you are a pro and goes a long way to
cementing the relationship, but it also says you have
just put the prospect in your "inner circle" by
pencilling in your cell phone number, a number you
obviously don't print on the card or banter about.
But not all tentative transformations from conversation
to business relationship happen that way. All too often
a giant Boo Boo kills it dead, like the bug commercial
on television.
The most obvious is not to have a card (or cards)
available when asked. "Well, er, .. ah.. no I don't."
BONG, next contestant.
Worse yet is having to search. You should be able to
"whip one out" without digging out your wallet and
thumbing through pics of the kids, or plunging to the
bottom of your purse past the hair spray. "Let's see,
I've got one here somewhere, no, that's a card I got
yesterday, no, that's my kid's picture, here it is, no,
that's not it either.." You should be able to quick
draw your card faster than an old west gunslinger.
When asked "Do you have a card?" you can create an
impression that can make, or break, any future
relationship with the person who asked.
Always carry at least one crisp, clean, professional
looking business card and know where to find it.
Read hundreds of small business advertising articles at
http://SmallBusines
© 2006 BIG Mike McDaniel http://BigIdeasgrou
BIG Mike is the Small Business Advertising Expert and
author of "Business Cards - Front to Back". This book
tells you how to make your business card the most
powerful tool in your marketing arsenal.
To learn more visit http://tinyurl.
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