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'Boost Your Sales Copy With One Simple Tweak'
by Palyn Peterson
Do you want an amazingly simple trick to move far ahead of
your competition and increase sales? With this free, no-
software little tweak, you will be able to put customized
information into a web page that is different for everyone
you invite to visit. It is incredibly simple; seriously, I
promise! All that you need is a very basic understanding of
HTML, like how to make hyperlinks, and I will teach you
everything else. Sound fair?
What can you do with this, you may be wondering? Well, if
you have a newsletter, you can create a link to your web
site and the page displayed could have your subscribers
first name where ever you want it. It doesn't have to be
their first name either; it could quite literally be any
custom variable that your newsletter managing
service/script/program has saved for each of your
subscribers -- their last name, email address, snail mail
address, gender, age, favorite color, etc.
But we don't have to stop there, not at all. You can go on
and use as many variables as you want, not just one. We'll
thoroughly cover this.
Why is this HTML tweak useful, you may now be asking? Just
imagine this, you email your list of subscribers about a new
product you have recently released. In your email, you
write a few paragraphs about the product to generate
interest and conveniently provide a link for them to click
on to go back to your website and read your full sales copy.
Since you have such a trusting reputation with your
subscribers, they give your product the benefit of the doubt
and click on the link to read more. When they get to your
sales copy, lo and behold their name is used throughout the
page!
We all learned in Marketing 101 that your sales copy needs
to be personal; that when you write it, you need to speak to
one person and in everyday language. With this cool HTML
tweak, you will be able to reach new levels of
personalization. Yes, the subscriber will be impressed that
their name is used in the middle of your sales copy, and
yes, they will have more personal interest in what you are
saying. It is a whole new experience at that point, because
you are talking to them individually. Heck, you just used
their name! It won't just be, "You will get big results!"
but, "Fred, you will get big results!"
Now, let's get on to the code! For this example, we are
going to be using an HTML file named "choppers.htm".
Open up "choppers.htm" in your favorite editor. Now, where
ever you want the subscribers first name to appear, put this
code: "<?php echo "$a"; ?>" (minus the quotes), and wherever
you want their last name to appear, put: "<?php echo "$b";
?>" (again, minus the quotes).
Do you see the "$a" in the first bit of code and the "$b" in
the second? For every custom variable you want to appear on
your web page, just put that little bit of code with a
different letter.
To explain it a little more, for every place the subscribers
first name should appear, put "<?php echo "$a"; ?>". For
every place the subscribers last name should appear, put
"<?php echo "$b"; ?>". For every place the subscribers
email address should appear, put "<?php echo "$c"; ?>". And
so on and so forth. Yes, you can use each bit of code as
often as you want. No, it doesn't really matter that the
first name is using the code with "$a" -- it could be "$h",
"$p" or even "$z", just as long as each custom variable uses
a different letter.
Now you will need to rename "choppers.htm" to
"choppers.php". Some HTML editors do not open up .php
files, so I suggest only doing a "save as" to a .php file.
That way, you will still have "choppers.htm" to edit
whenever you need to, then just do another "save as".
Upload the .php file to your web host.
Now we need to create the link the subscribers will click on
to get to the newly created "choppers.php" file. For this
part, you need to know what codes your newsletter managing
service/script/program uses to customize your emails. Just
for this example, let's say two of them are {First-Name} and
{Last-Name}.
When you write your email, the address of your sales page in
the link you will create to go to it, will look like this:
"yourdomain.com/choppers.php?a={First-Name}&b={Last-Name}".
But when you send out your email to your subscribers, your
newsletter managing service/script/program will fill in
those codes with the subscribers first and last name. So
when the subscriber clicks on the link, the address to your
sales page will actually look like this:
"yourdomain.com/choppers.php?a=Fred&b=Jones".
If you only cared to use the subscribers first name, you
would only need to use "<?php echo "$a"; ?>" in
"choppers.php", and the address to that page in the link in
your email would look like:
"yourdomain.com/choppers.php?a={First-Name}", and for your
subscriber Fred, his link address would end up looking like:
"yourdomain.com/choppers.php?a=Fred".
You have just now taken many steps in front of your
competition. You are now able to market much more
personally than most people think is even possible.
Copyright � by Palyn Peterson
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Palyn Peterson publishes the acclaimed Advanced Internet
Marketing News. A professional newsletter with a
refreshing perspective and a strong focus on no-cost
techniques. http://www.FutureInternetMarketing.com
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