Sunday, December 31, 2006

ArticleBlaster Another Side To Google Advertising


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Please consider this free-reprint article written by:
Carol King

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Article Title: Another Side To Google Advertising
Author: Carol King
Word Count: 439
Article URL: http://www.isnare.com/?aid=113876&ca=Marketing
Format: 64cpl
Author's Email Address: carol_king1969[at]hotmail.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=113876

================== ARTICLE START ==================
If you have ever marketed a product or service online, then I
am sure you are familiar with Google Adwords. Using adwords it
is possible to see results from your campaign within an hour.
This system of advertising has proven itself to be one of the
fastest methods or creating business online.

But it's not the only way.

Maybe it�s time to try another side of google. Site targeted
ads. This form of advertising on google can often get the
results adwords cannot. Simply type in a few words or short
phrases that describe the product or website your advertising.
Google will then show you a list of websites relevant to the
key phrases you typed in. These are the sites that you can
advertise on. You can then go to each site and check it out,
see where the google ads are placed, see if the content on the
site is relevant to the product your promoting and then simply
decide if you want to place your ad there. If by any chance you
decide not to use any of the sites google suggests then you can
also surf the net for sites that have google ads on them and if
you prefer use them.

Site targeted ads give you the opportunity to hand pick where
your ads are seen, it can also in some cases be a much cheaper
form of advertising. If you prefer more control over who sees
your ads then site targeted advertising is definitely for you.
With these types of ads you do not need to struggle with
keywords and there is no bidding involved. All you do is,
decide how much you want to pay per 1000 impressions, fix the
amount you are willing to spend daily and that�s it, your off
and running.

I recently ran a test on google adwords and although a great
deal of people were seeing and clicking on my ad, not many were
buying the product. A good man and great marketer by the name of
Khemal Dole suggested site targeted ads. As I respect his good
opinion I decided to give it a try. The very first day I had
more sales than I had had for an entire week with adwords and I
was only advertising on 1 site. That�s right just 1 website was
showing my ad. Needless to say I have expanded the sites I am
advertising on and the return on my investment has been
tremendous.

So if your wandering what to do with that failing adwords
campaign here's my suggestion.

About The Author: Carol King is a part time Internet Marketer,
who is dedicated to offering the best information on marketing.
The home business blog http://www.HomeBiz-KnowHow.blogspot.com
offers the best in affiliate programs, ebooks, tips and ideas
to start a home based online business.

Please use the HTML version of this article at:
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