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Please consider this free-reprint article written by:
Peter Geisheker
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Article Title: 8 Direct Mail Secrets For A Higher Response Rate
Author: Peter Geisheker
Word Count: 567
Article URL: http://www.isnare.com/?aid=110379&ca=Marketing
Format: 64cpl
Author's Email Address: peter[at]geisheker.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=110379
================== ARTICLE START ==================
To be successful with direct mail sales letters, there are
several strategies you can use to increase response rates:
1. At the top of your sales letter, use a strong headline that
states the most important benefit you are offering. This
headline should be bold and a larger font size than the font
size you use for the body text in your sales letter.
2. When writing your sales letter, use a friendly
conversational style. Do not try to write "corporate" where you
use large words and try to impress your prospects with your
command of the English language. All that does is turn people
off. Instead, write your sales letter as if you were talking to
your best friend.
3. Use a P.S. in your letter and restate your most power
benefit and sales offer in it. Most people will read a P.S.
first before reading the sales letter, so it is important to
make your P.S. have a very strong sales message and a call to
action.
4. Your sales letter needs to explain the benefits your
potential customer will receive. Understand that everybody
cares about one thing in life - "What�s in it for me?" Put
yourself in your customer�s shoes and ask yourself, "If I was
receiving this letter, why would I want to buy the product or
service being sold? What�s in it for me?"
5. Ask your prospect to take action such as to call you for
more information, to visit your website, to complete and order
form and mail you a check, etc. If you do not ask your
prospects to take action, they won�t.
6. To get your sales letter opened, use a standard white
business envelope and handwrite the recipient�s name and
address. Yes, this takes a lot more time than using mailing
labels, but mailing labels scream junk mail! The first key in a
successful direct mail campaign is to get your envelope opened,
and by handwriting the recipient�s name and address, you can
almost guarantee that your envelope will be opened.
7. Make your envelope "lumpy" by enclosing a small, inexpensive
free gift. Make sure the gift has your company name and contact
information on it and that the gift is something a person would
want to keep - such as a nice pen, a good highlighter, etc. And,
the promo gift should have your company information on it � your
company name, phone number, and website address.
8. Here is the most important direct mail tip. Repetition. You
will not have success with your direct mail campaign if you
only send out one mailing. Each prospect on your contact list
should be contacted a minimum of three to six times during a
12-month period. Properly used, direct mail can be one of the
most effective and cost-efficient marketing strategies you'll
ever find for your business.
As a final thought, understand that the national average direct
mail response rate is only 1%. What that means is if you send
out 100 letters, the average response rate is for one customer
to contact you. However, one way to greatly increase your
response rate is to use the tips I mentioned in this newsletter
and to make follow-up calls to the contacts you sent your
letters to, especially if you are marketing to businesses.
About The Author: Peter is the CEO of The Geisheker Group
Marketing Company. For more information and a free marketing
plan ebook, please visit
http://www.marketing-consulting-company.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=110379
================== ARTICLE END ==================
For more free-reprint articles by Peter Geisheker please visit:
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