*****************************************************************
Message delivered directly to members of the group:
internet_marketing_articleblaster@yahoogroups.com
*****************************************************************
Please consider this free-reprint article written by:
George Levy
==================
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in
free-only publications such as a website or an ezine as long as
the bylines are included.
- You are not allowed to use this article for commercial
purposes. The article should only be reprinted in a publicly
accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any
sites/publications that contains or supports hate, violence,
porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited
Commercial Email) or SPAM. This article MUST be distributed in
an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we
ask that you send a copy of the newsletter or ezine that
contains the article to george[at]synergywebmarketing.com
(replace [at] with @)
- If you post this article in a website/forum/blog, ALL links
MUST be set to hyperlinks and we ask that you send a copy of
the URL where the article is posted to
george[at]synergywebmarketing.com (replace [at] with @)
- We request that you ask permission from the author if you
want to publish this article in print.
The role of iSnare.com is only to distribute this article as
part of its Article Distribution feature (
http://www.isnare.com/distribution.php ). iSnare.com does NOT
own this article, please respect the author's copyright and
this publication/reprint terms. If you do not agree to any of
these terms, please do not reprint or publish this article.
==================
Article Title: Market On Myspace By �Becoming Friends� With
Your Customers.
Author: George Levy
Word Count: 625
Article URL: http://www.isnare.com/?aid=113449&ca=Marketing
Format: 64cpl
Author's Email Address: george[at]synergywebmarketing.com
(replace [at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=113449
================== ARTICLE START ==================
As someone who has spent over ten years marketing on the
Internet, I�ve seen wave after wave of �the latest thing� in
Internet marketing as advertisers try to find the most
effective way to capture new customers online. The latest
version of this online hunt for new clients is the rapid
proliferation of online social networking sites such as
MySpace, Facebook and Friendster.
With over 130 million people worldwide using MySpace and with a
monthly page view count that surpassed Yahoo in November to
claim the #1 position on the Internet in terms of Page Views,
http://MySpace.com has established itself as the leader in this
most recent �latest thing� and is becoming more and more a
coveted advertising hot spot to reach new customers.
Still, online social networking sites present an interesting
marketing challenge and http://MySpace.com is no exception...
For starters, the users on these sites are typically not very
responsive to traditional banner advertising - as their main
interest in visiting these sites is not to purchase anything,
but instead, to meet others and establish various different
types of relationships.
Add to this, the fact that these users tend to be more
stimulation-hungry, choosing video, flash and audio over simple
graphics. In addition, they also tend to base their purchasing
decisions more on word of mouth recommendations than on paid
advertisement.
Although at first this would seem like an obstacle for
advertisers, this same behavior presents a great marketing
opportunity for smart marketers who take advantage of it and
tailor their message and its delivery.
Users on MySpace are used to receiving communications from
their �friends� on a regular basis. They are prone to
developing cliques and groups which they belong to and where
they gather and share thoughts and opinions. This presents the
perfect opportunity to establish a longer term, deeper
relationship with a brand�s loyal following and in the process,
make �friends� out of what traditionally would have been merely
potential customers or prospects.
While more and more of corporate America is investing in high
cost, highly customized �featured profiles� on MySpace
(complete with interactive games, surveys and discussion
boards,) many of the same results can be achieved using the
free profile and tools that MySpace provides.
Customizing your profile (commonly called in MySpace as
�pimping� your profile) to be consistent with your brand look
and feel allows your profile visitors to �step into� your brand
and help differentiate you from all other profiles on the site.
Beyond customizing your profile to fit your brand, MySpace
blogs, groups and videos can be an excellent way of getting
your marketing message out and receive immediate feedback from
your users, while the message and bulletin features allow you
to send messages to your �friends� instantly and for free.
Other details that can go a long way to helping your audience
spread the message and enlist new potential customers for you
include: providing your profile visitors with the codes and the
tools (such as videos, scripts and pre-written messages) that
they can forward to their friends as well as creating banners
and HTML comments that they can copy and paste on other sites
and/or profiles.
In conclusion, the trick to an effective marketing campaign
using MySpace and other online social networking sites is
treating your potential or existing customers as your friends
by establishing a friendship-like relationship with them. This
includes having a consistent message across all the channels
available and establishing a longer term, two-way relationship
with your customers, while allowing your new �friends� an
opportunity to share with each other and spread your marketing
message for you.
About The Author: George Levy is a highly recognized Internet
marketing expert and published author. He is the creator
MySpace Mastership, an instructional video and software system
that teaches how to effectively market on MySpace. For more
information, visit http://www.MySpaceMastership.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=113449
================== ARTICLE END ==================
For more free-reprint articles by George Levy please visit:
http://www.isnare.com/?s=author&a=George+Levy
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/join
(Yahoo! ID required)
<*> To change settings via email:
mailto:internet_marketing_articleblaster-digest@yahoogroups.com
mailto:internet_marketing_articleblaster-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
internet_marketing_articleblaster-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
No comments:
Post a Comment