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Article Title: Basics Of Web Site Promotion
Author: Zachary Thompson
Word Count: 473
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Your website will be your main promotion tool. You will use
this as one of your lead generation tools. This form of
marketing is a very powerful and cost effective way to promote
your business and gain targeted responsive leads for your
opportunity, service or product.
Web form: customize your web form or subscription box for your
publication, so that you can qualify leads. Do not only collect
email addresses and names, try to include a couple of questions.
For example how much would you spend on an opportunity? What
aspect of business interests you? What would you like to learn
from the newsletter? In this way you can make a more targeted
publication and get to know your subscribers needs better.
Special squeeze page (landing page.) These pages are special
pages that are designed to give more information and persuade
your prospect to join your opportunity or newsletter. They are
very useful as tracking pages to see how many people are
converting to sales from your direct marketing.
Driving traffic to your web page. There are several ways to do
this:
Search engine submission
Linking to related websites
Pay-Per-Click and Google Adwords
Articles Distribution
Social marketing-Myspace, forums and blogging.
Viral marketing with free gifts
You will need to optimize your website by putting in a title
tag and description tag. Then you will need to optimize your
content. When you have done this, submit your site to the three
major search engines MSN, Google and Yahoo. It will take about
4-6 weeks for your site to be included in the search engines.
But it can take 6 months to see significant amounts of web
traffic.
You can build up traffic by linking to quality related sites,
and encourage others to link to you by filling your website
with good content and resources. This will build up targeted
traffic to your site.
Google Adwords will bring you plenty of good-targeted traffic
within a day of setting up your campaign. A word of caution is
to be careful how you bid, as this can get very expensive if
you are not careful. Try to read all the very good tutorials
that Google provides.
Distributing articles is a very powerful way to promote your
business. You can do this manually, this is very time
consuming, use software or use a service. These last 2 options
will save you a lot of time and money.
Social marketing: you are not allowed to post ads, unless it is
in a designated area, but you can post questions and answers,
with your little email signature and link to your website.
There are many ways to promote your website and you will
probably think of more as your enterprise grows.
About The Author: Zach Thompson is a 23 year-old internet
marketer & business coach. To learn more about how Zach can
help you make money with your own business check out
http://www.SuccessS
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