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Please consider this free-reprint article written by:
Julia Gulevich
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Article Title: Tips And Tricks On Creating Effective Email
Marketing Newsletter
Author: Julia Gulevich
Word Count: 654
Article URL: http://www.isnare.com/?aid=113418&ca=Marketing
Format: 64cpl
Author's Email Address: fx[at]glocksoft.net (replace [at] with
@)
Easy Publish Tool: http://www.isnare.com/html.php?aid=113418
================== ARTICLE START ==================
I�ve been working for a software developer company for about 5
years. We regularly send the letters about new program releases
and upgrades to our customers and different newsletters to those
people who subscribed to our mailing list. For a company
advertising their products on the Internet the most important
thing is to get as many clients and subscribers as possible and
build a strong relationship with already existing clients. Since
the communication with the customers is done via email, the
newsletter you send plays the essential role. The incontestable
fact is that the newsletter must contain only the information
that is useful for your customers. The customers are not
interested in the history of your company or your company
regalia, or your personal life. They want to read about the
products you are to offer them and the benefit they can get
from your products. The newsletter content is important. But
the newsletter structure does matter too. For almost 5 years
we�ve got some experience in creating a healthy and effective
email newsletter and delivering it to the customers.
So, now I�d like to share some tips and tricks with you:
1. Subject line is more important than you may think. To get
the recipient open the email, ask a question in the Subject
line. This works perfectly. The curiosity pushes the recipient
to go further and open your message. But be careful � no
mockery, sneer, or offense in the question. Be honest and
straightforward.
2. Write a letter but not an advertisement. Your email
newsletter must look like a personal message addressed to a
particular recipient. Email personalization is perfect.
3. Don�t complicate the message format. A lot of graphics,
complex tables, and other advanced formatting are not good.
Your email newsletter may end up in the recipient�s junk folder
since it will look like a �pure email advertisement�.
4. Don't be afraid to go long. A short email newsletter is no
longer a rule. A longer copy that tells more about the product
benefits story is doing better. But make sure that your long
story is not boring. Emphasize the most important paragraphs
with bullets so they grab the recipient�s attention. Remember
that people don�t read emails, they scan them.
5. Place the links in the beginning, middle, and in the end of
your email newsletter. The click-through responses generally
come in this order: top, bottom, and middle of your email
message. So, don�t forget about the link in the middle. Your
response rates will suffer.
6. Include a picture. A nice graphic (even if you tell about an
intangible product) will tend to increase the response rate. For
example, if you sell downloadable software, you can design a box
with a nice cover presenting your software.
7. Link the images. If your email contains pictures and other
graphics, be sure to hyperlink them. Many prospects will click
on these to respond.
8. Use drop-text images. A drop-text is a text message that
appears when your cursor hovers over an image. This is common
on web pages. In email, this technique works like a picture
caption or sidebar that displays as your prospect interacts.
9. Offers and bonuses work well. An offer of free shipping, a
discount, an invitation, or a free gift is very effective in
email marketing. But be careful - avoid the word FREE in your
email message. FREE is the most attractive word in email
marketing, it's also one of those that spam filters will likely
detect to block your message.
10. Include your contact information. You can include your web
site address, your email address, even the postal address of
your company. A toll free number is also good. Some recipients
may prefer to call and speak with a live person. A toll free
number will often boost response.
About The Author: The author is a technical expert associated
with development of email marketing program:
http://www.glocksoft.com/em/. Did you find those tips useful?
You can learn a lot more here
http://www.glocksoft.com/em/book-1.htm.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=113418
================== ARTICLE END ==================
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