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Please consider this free-reprint article written by:
Brian Hack
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Article Title: Paths To Profit Online
Author: Brian Hack
Word Count: 1183
Article URL: http://www.isnare.com/?aid=103573&ca=Marketing
Format: 64cpl
Author's Email Address: brian[at]h4h.biz (replace [at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=103573
================== ARTICLE START ==================
The path of least resistance is by nature the course most
traveled. In economic terms this path is most difficult to
measure at start up because no personal experience is present
and so we must rely on the experience of others to guide us.
Other persons experience at this point is theory and sold using
a variety of techniques that every internet entrepreneur must
choose from to get it.
My first impression of web marketing tactics was that there
were many people offering their experience for sale as a quick
and easy way to earn extraordinary income. Understandably there
was no mention of what experience was brought to the theory of
success before start up. Claims like �If I can do it anybody
can, broke to riches in 30 days.� were allegedly proved by
pictures of bank or pay statements. However, there was still a
leap of faith or trust that did nothing to clear the view of
start-up reality even after buying.
Competition for sales to new marketers is fierce because every
one that has gone before tries to copy the tactics they have
purchased only to discover a saturated niche. Competition in a
saturated market is the first object lesson delivered and once
learned used to open the door to the next level of opportunity.
Alternatively, the experience may also be considered as a rite
of passage that tends to be implied, not stated, and so acts to
filter the short run opportunist from the long term business
builder.
To help business builders better understand the economic value
of experience, bitter and sweet, I�ll construct a simple view
of start-up to better characterize the short and long term view
to prosper.
Everyone who has chosen to earn money online enters the market
at some point, and at some time. They bring whatever knowledge
and skills they may have to bear upon the single goal of
selling something for profit. Start-up then begins at this
point and continues until income meets or exceeds what was
being earned upon entry. In other words the first marker of
progress is income replacement.
Income replacement occurs when average monthly income from
internet business meets or exceeds present income. For example,
$3,000 a month means the replacement income target would be
$36,000. The time it takes to get there is the actual time it
takes to start-up. Since there is no way to forecast this
variable, genuine offers will usually include a disclaimer to
this effect.
Time then is relative to variable factors like how much time
you spend to learn, to build your business, and recover from
choices that lead you in directions that may differ from your
goal. While some may argue that the lower your present income
is the shorter the start-up will be, the other side of that
coin is setting a target income that enables a standard of
living you need or desire. Now standard of living implies
another variable of setting an appropriate income value as your
start-up milestone.
Notwithstanding the well meaning and important value of being
all that you can with visions and plans for future achievement,
present reality is a stark contrast. For the purpose of this
discussion it is the place from which measurement begins. So we
must start by making a distinction between the present and the
future standard of living.
To begin then, a standard of living is a measure of what you
can afford to purchase with your present income. Typically, as
income increases so does the standard of living. However, a
common approach to improving living standard is to leverage
earning potential by taking out a loan to buy what you feel
improves your standard. This is a basic concept of leverage
used both personally and in business. This form of credit is
based on an optimistic forecast that the person or business can
meet the payment obligations according to the terms. What makes
this optimistic is to assume the basis for the ability to pay
will stay the same or improve. Sometimes it doesn�t.
In economic theory, theory and practice are the same. In
reality they differ. After all, why would anyone want to start
an internet business with little money or time to invest except
in the event the reality of their financial situation compels
them to seek a path of least resistance to sustain or improve a
standard of living. Now let�s return to putting a value on
present standard of living and set an economic cornerstone.
First let�s disconnect living expenses from debt. This places
present standard of living without debt as a number value or
target value for replacement income. Debt and current income
are variables. Time and experience then becomes your main
assets on the path to prosperity where debt is short term,
standard of living is paid up, and income meets demand. Once
this point is reached start-up matures to business operation
for the purpose of sustainability and growth. So the day you
start to do business on the internet until you have paid your
debts and have reliable recurring income that pays for your
ongoing standard of living and business operating expenses is
the day start up ends and business begins.
To put the time factor into some perspective here is an excerpt
from an interview Ewen Chia did with Graham Hammer.
�Ewen: When did your 'big break' come and what was the turning
point that changed everything?
Graham: My �big break� came when I set up Profit-Plan in 2002,
but you�ve got to understand that �big breaks� don�t just
�happen�. They are worked-for and hard-earned.
Let me explain� I started planning and constructing Profit-Plan
in mid 2002 (it actually launched in late January 2003). But
before I could construct the site, I had to learn how to write
HTML pages, and I began that process in 2001. (I still write my
pages �by hand� in raw text. I just feel it gives me more
�control� over how the page looks.)
So a journey that appears to have begun in January 2003 with
the launch of Profit-Plan actually began in 2001 when I picked
up a book about HTML code. Profit-Plan was an instant hit, not
least because the headline read�.�Make a profit today, or your
money back today� (which I guess shows the power of a great
headline).�
The path of least resistance still requires the learning and
practice of skills whether you pay large sums for trial and
error or take a path of lower cost. The question is how much
are you prepared to spend in time, money, trial and error to
start-up your business. Fortunately for those with limited
budgets there are options to start-up faster in a collaborative
online workspace at low cost. The h4h.biz projects are well on
their way to becoming the workspace of choice for those
determined to walk the path to prosperity online.
About The Author: Brian Hack currently authors and publishes
H4H :: Residual Income Digest Express, http://www.h4h.biz a web
site that analyzes internet business opportunity for the purpose
of long term personal and business growth. Contact
author@h4h.biz
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