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Please consider this free-reprint article written by:
Mark Hannah
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Article Title: Finding Your Bullseye Market
Author: Mark Hannah
Word Count: 736
Article URL: http://www.isnare.com/?aid=105854&ca=Marketing
Format: 64cpl
Author's Email Address: mark[at]fullcolorresources.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=105854
================== ARTICLE START ==================
You are proud of your business want to get it out to everybody.
But unfortunately not everybody wants to listen. Unless you have
an unlimited marketing budget, mass marketing is not an option.
When it comes to spending your hard earned marketing dollars
you want to get it out to your ideal customer, those that want
to buy your product or service.
The only way for a small business to market effectively is to
target market. The only way to be VERY effective in your
marketing is to bulls-eye market.
For example, a target market for a remodeling contractor that
specializes in remodeling basements may be homeowners. But that
covers a lot of ground, many of which have absolutely no
interest. A better target market would be homeowners that have
lived in their home less than 3 years. An even better target is
people that have built a home within the last 2 years. Better
yet, a two-income household that built a home within the last
two years. But the bulls-eye may be a two-income household
that built a home within the last 2 years that has kids. They
need the extra room and they need it now!
If you are not sure of your bulls-eye market do some research.
Search the Internet, the library, do your own market survey.
Determine what your best customers have in common. What do they
read? What problems do they have? What problems did you solve?
How did they find you? What is the biggest benefit they receive
from doing business with you? Just ask; people love to talk
about themselves! Be creative in finding your bulls-eye market.
Just because you have identified those in your bulls-eye does
not mean that they want you to advertise to them, and the fact
is you don�t want to waste your time on someone that is not
interested in your product. So, ask for their permission and
when you get it advertise to them like crazy. How do you get
their permission? Use the 3-step approach.
By using this approach you can say goodbye to cold calling
while generating all of the qualified, permission based leads
you can handle.
First, create one or more valuable reports, workshops,
evaluations, trial products, checklists, newsletters, courses,
or tip sheets. Then, give your report a title that is going to
attract attention, peak interest, and show value. For example,
if you are a landscaper your report might be titled, "How To
Keep Your Lawn Looking Fantastic - Guaranteed�. If you are a
candle distributor you may offer free scent samples rather than
a report. Tailor your offer to your business. The object here is
to get people to request your freebie, because once they do they
have shown interest in your product and you can put them on your
HOT lead sheet. Focus your advertising on these leads and you
can expect great returns!
Now that you have your value packed report, newsletter, trial
product or whatever you choose you need to let your bulls-eye
market know that it is available. You can do this with a
well-written sales letter or postcard. In the letter you must
direct your prospect to obtain your free offering by going to
your website or calling. By doing this you build your contact
list.
Your sales letter or postcard must�
Have a headline that reaches off the paper and grabs the reader
by the throat. Without a good headline your letter will go
straight in the shredder. Need help with creating a headline?
Contact Full Color Resources we will be glad to help.
Clearly demonstrate how the reader will benefit from reading
your letter and how they will benefit from your free offer.
A final tip about permission marketing; you have spent a lot of
time creating your free offer so mention it in all your
advertising; Yellow Pages, direct mail, back of your business
card, letterhead, email signature, web site, everywhere!
There you are, marketing ideas that work. They are simple and
easy to implement. They will cost you nothing but generate a
flood of new business. There are many other marketing tips that
can be used in conjunction with these and we would be glad to
share them with you, JUST ASK!
Your customers are waiting,
About The Author: Mark Hannah is President of Full Color
Resources, suppliers of custom designed full color business
cards. Mark is also the author of '4 Simple, No-Cost Marketing
Tips To Generate Profits Fast'. Download a copy at
http://www.fullcolorresources.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=105854
================== ARTICLE END ==================
For more free-reprint articles by Mark Hannah please visit:
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