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Please consider this free-reprint article written by:
Chris McElroy AKA NameCritic
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Article Title: SEO Software And Ebooks
Author: Chris McElroy AKA NameCritic
Word Count: 944
Article URL: http://www.isnare.com/?aid=66326&ca=Marketing
Format: 64cpl
Author's Email Address: missingkids[at]gmail.com (replace [at]
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Easy Publish Tool: http://www.isnare.com/html.php?aid=66326
================== ARTICLE START ==================
I have been on the Internet for a long time. At least I have
been doing marketing a long time in relation to the Internet as
a commercial entity.
Around the end of 1995 I speculated in domain names, learning
about keywords and phrases and how they help the search engines
find the content you are providing at your website.
I continued to learn about keywords and as search engine
optimization became a necessity I was ready to use what I had
learned about keywords and phrases, domain names, search
engines and content.
There were quite a few people, say a couple of hundred who
really knew how to use keywords to optimize websites.
However, then it was to help search engines do a better job of
indexing all of the content on the web. Now it seems the roles
are reversed and the search engines are in charge. At least
many seem to think so.
Now there are also a lot of people, thousands, who claim to
know all of the search engine secrets and some claim they can
get you top listings if you just sign up with them, buy their
Ebooks, buy their videos, or buy their software.
I always have a hard time with the math. If these guys can
guarantee you a top 10 listing for your keywords, then 11
companies sign up for their service that are also targeting
your keywords or phrases, then how do they get all 11 customers
a top 10 listing?
There are a lot of things we have known about the importance of
for years such as anchor text, titles for links, surrounding
links with keywords in the body text to make the links more
relative, alt tags, metatags, keyword count, and more.
But now almost every day I see a website or article promoting a
�new search engine secret� and it has a name I have never heard
of. Then when I investigate and read up on it I find that they
have renamed anchor text something else, keyword-count
something else, etc.
Just like Hollywood these days seem to only be remaking movies
we have already seen and giving them new names, it seems there
are a lot of people out there now renaming SEO methods that are
as old as the Internet with new names and selling them as new
secrets.
They sell you these �new secrets� on video, in an Ebook, in a
Seminar, or produce software that �optimizes� your website for
you.
Most of the SEO Gurus of today never actually optimized a
website for themselves or anyone else with any good results.
They simply advertised to other people that they know how to
make them rich in 90 days with little or no work at all and can
promise you top 10 search engine rank in all the major search
engines.
There are some of us who actually do the work and will keep on
doing so and remaining ethical about the business. Its just
hard to sit by and see so many people bilked out of their money
with promises that no one can keep.
I have clients send me stuff all the time.
�Hey look at this new SEO technique I got in my email!�
"Look at this website I found that can get us top listings in
30 days!�
I go and read up on it for my client and find the same old
stuff repackaged once again. Things I am already doing for the
client is now a video or an Ebook and they cannot understand
why I would recommend not spending money on it.
If you are going into business on the web and you read this
article, just learn one thing from it.
There are NO shortcuts to success. Get rich quick schemes are
just schemes. There is no magic formula or secret to getting
top listings in the major search engines.
If there is a secret, it is that it actually requires hard work
to be successful on the web just like it takes hard work to
become successful with any business on or offline.
Buying an Ebook or a video or some software is not going to
make you rich or get you top listings in the search engines.
Anyone who tells you that work is not required to make money on
the web is lying to you.
Learn how to do this for yourself or hire a professional who
does not promise you the sky, but also hire one that can prove
the results they have gotten for clients and for their own
websites.
Testimonials are worth absolutely nothing.
�Chris McElroy is amazing! He got me a top 10 listing for my
website in less than thirty days! The videos are easy to follow
and in just days I was an SEO expert. I recommend everyone buy
his Ebooks too!� �-John Doe, New York�
Now don�t you just want to run right out and buy my video? Too
bad I don�t have one to sell.
Nope, no Ebooks either.
No Software to make you rich.
But I can do the search engine optimization and promotion for
your website and prove the results with weekly increases in
link popularity and search engine indexing.
About The Author: Chris McElroy aka NameCritic, (ME) offers
complete website management services for a monthly fee. I do
the SEO, Article Marketing, Blogging, Promotion, link building,
and Submissions so you don�t have to. http://www.blogs.pn and
http://www.articlecontentprovider.com are two new websites with
more info.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=66326
================== ARTICLE END ==================
For more free-reprint articles by Chris McElroy AKA NameCritic
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