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Article Title: Search Engine Marketing
Author: MoneyMadam
Word Count: 347
Article URL: http://www.isnare.
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Author's Email Address: rebecca[at]treasury
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Google is the Web's most popular search engine, powering not
only the popular Google.com Website, but also Yahoo! and AOL.
Being listed in Google is very important, and being listed
highly in Google is the goal for all internet marketers.
But how do we go about doing it? How to get rank high in those
search engines?
If you have been around the internet marketing world then you
would have known, in order to position high in Yahoo & MSN, you
need to pay a high price for your site to be listed high.
However there are many myths about how Google works and, while
fairly harmless in themselves, these myths tend to allow people
to draw incorrect conclusions about how Google works. The
purpose of this article is to correct the most popular Google
myth.
Top No. 1 Myth: The Higher Your Google PageRank (PR), the
Higher You'll be in the Search Results Listing
This myth is frequent, and is the source of many complaints.
People often notice that a site with a lower PageRank is
actually listed above their high ranked site, and got upset.
While pages with a higher PageRank do tend to rank better, but
it is perfectly normal for a site to appear higher in the
results listings even though it has a lower PageRank than
competing pages.
The reason behind this is Google is also examine the context of
your incoming links, and only those links that relate to the
specific keyword being searched on will help you achieve a
higher ranking for that keyword. Therefore, even if you have
thousands of incoming links to your site and with a high page
rank, it's still very possible for a site with a lower PageRank
to in get a higher listing position, if the site has more of the
high page ranked links with the on-topic contents in those sites
then in which case the site with a lower PageRank will be listed
above its competitor in the search results for that term.
About The Author: Make $30,000 Per month PT/FT Start today!!
http://moneymadam.
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