Title: Is Your Elevator Speech a Noun or a Verb?
Length: 371 words
Author: BIG Mike McDaniel
eMail: Mike@BIGIdeasGroup.
Copyright 2006
Web Address: http://BigIdeasGrou
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Is Your Elevator Speech a Noun or a Verb?
more about business from BIG Mike McDaniel
Can you say what you do in less time than it takes
for an elevator to reach the ground floor?
Some call it an elevator speech but it has a number of
other names. Whatever you call it, being able to say
what you do in a few words without saying "ah, um.."
can make or break a new business relationship.
The Elevator Speech should be designed to grab and hold
interest in the listener forcing the question
"Oh? Tell me more!"
For as many names an elevator speech has, there are
also as many interruptions as to what it does and how
to do it.
I believe it should be no longer than 13 words, but the
most important 13 words you'll ever say. And once you get
them figured out you should commit them to memory and
practice the way you spit them out to sound effortless,
conversational and natural.
Those 13 words should tell just enough to generate
interest. If they should and don't, either the words
are all wrong or the listener is no where near being a
possible business contact.
Here's a quiz: Are these good elevator speeches?
"I'm Local Sales Manager for the number one KIA Dealer
in the district!"
"I'm a Funeral Director."
"I'm VP of Engineering at Boston Scientific."
"I'm a newspaper reporter!"
Unless you find funerals terribly interesting, you are
not likely to say "Oh? Tell me more!" to any of
elevator those speeches. None of them have a hook. They
aren't speeches at all, but statements of title.
Who you are is not what was asked. What you do is the
only answer and to answer it right it must be "what I
can do for you"
Ease their pain and you will gain...
What does your elevator speech say about you?
To learn more about how to craft a winning elevator
speech visit http://tinyurl.
©2006 BIG Mike McDaniel, All Rights Reserved
http://BIGIdeasGrou
Speaker. His BIG Ideas Group helps business grow
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