ArticleBlaster How To Test Your Sales Copy

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Please consider this free-reprint article written by:
Vincent Murphy

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Article Title: How To Test Your Sales Copy
Author: Vincent Murphy
Word Count: 537
Article URL: http://www.isnare.com/?aid=63685&ca=Marketing
Format: 64cpl
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================== ARTICLE START ==================
You�ve got a website and it�s selling some copies of your
product. You want to sell more, but how do you properly test
the changes you make in order for you to know how you are
improving your sales?

Internet Marketers talk a lot about testing your sales copy and
your website, but very few talk in detail about the methodology
of this testing. It is very easy to get confused and undo the
changes that were increasing sales!

I remember when I was at school in my chemistry class
performing experiments to blow things up, make acids to eat
through the table and stain my lab coat and being taught how to
properly test an experiment. What is interesting, is this is
probably the most valuable lesson I got from the chemistry
class (apart from the effect certain metals have when exposed
to water). It is certainly the lesson that applies the most to
my life now.

My chemistry teacher was an interesting man, he didn�t tolerate
people who didn�t listen or didn�t want to learn but he was a
passionate man when it came to chemistry. His fingers were
stained from handling chemicals and he took an almost perverse
pleasure in gassing the class or waking them up with a sudden
explosion.

Then one day when he had given us a series of experiments to
perform, he taught us about testing. When performing an
experiment there are often many things you want to change in
order to perform the experiment properly. The trouble is, as an
impatient teenager waiting for lunchtime you are tempted to make
all the changes at once.

�No lad,� the teacher told us, �You can�t make all the changes
at once. If you do that, how are you going to know which change
to the experiment caused it to work?�

Of course, this concept hadn�t occurred to any of us, we were
all just interested in lunch.

He leaned back in his chair into his reminiscent pose, �In
order to properly perform this experiment you need to make a
single change at a time and then measure the results. Then, and
only then, will you know which change performs the best and
gives you the desired results. Sure you can make all the
changes all at once, but what if you undo the change that
works?�

These very words came back to me when I started my Internet
Marketing career some years ago. If I am making changes to my
websites or sales copy to monitor the conversion rate then I
need to make a single change at a time, drive a sufficient
amount of traffic to it, and then analyse the results.

If the conversion rate has increased, then I keep the change.
If it has decreased, then I discard the change.

By performing my website testing this way you will know exactly
which changes best affect your conversion rates (and profits)
and be able to stack them on top of each other to gain the
highest possible conversion rate for your site.

About The Author: Vincent Murphy can help you to find the best
home based business ideas and money making opportunities so you
can work at home/How To Test Your Sales Copy : visit:
http://www.HomeGrail.com

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