ArticleBlaster Five Ways To Attract Attention At Your Next Exhibition

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Please consider this free-reprint article written by:
G J Plastics

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Article Title: Five Ways To Attract Attention At Your Next
Exhibition
Author: G J Plastics
Word Count: 406
Article URL: http://www.isnare.com/?aid=64221&ca=Marketing
Format: 64cpl
Author's Email Address: craig.broadbent[at]webeventseurope.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=64221

================== ARTICLE START ==================
Attending an exhibition is still one of the best ways to get in
front of thousands of potential customers in one go. Whilst your
internet site might be accessible by people the world over, an
exhibition is only attended by people who are interested in
your sector and it�s an ideal opportunity to make your presence
known.

1. Choose your space well

If you leave it too late, all the best stand space has already
gone. Book early and you can have your pick of the best spots �
directly opposite the entrance; unmissable from the bar or caf�;
a corner stand or a stand at the top of the stairs. These are
all great places for your company to be, so the earlier you
book, the better your chances of getting a top spot.

2. Think about design

Your stand needs to be eye-catching, so think about what
distinguishes you from the opposition and use it to attract
attention. From bright colours to unusual photography, there
are lots of ways you can stand out from the crowd. Enlist the
help of your designer to make sure that you do.

3. Clever marketing

Exhibitions are full of giveaways and we know that most of it
goes in the bin when delegates get back to their hotel rooms.
Be creative with your marketing. Consumer-led companies can
give away vouchers, whilst others need to look for gifts that
add value or have immediate use. Put your brand on water
bottles or blister plasters or face wipes � anything that�s
going to attract the attention of a hassled executive.

4. Get your displays right

Stands that are crowded with leaflets or where information
isn�t readily available are often by-passed. Delegates don�t
always want to speak to you, but they might want to take your
literature and they shouldn�t have to fight their way to the
back of your stand to get it. Use a variety of display systems
for products and literature to entice people onto your stand
rather than shy away from it.

5. Smile

You�d be surprised how often stands are by-passed because the
stand staff are eating, drinking, smoking or looking downright
unapproachable. It�s amazing the difference that a smiling,
welcoming face can make � the difference between netting a big
client and getting nothing at all.

About The Author: G.J. Plastics has over 20 years� experience
designing and supplying point of sale display units for blue
chip companies and SME business. Visit their website by
clicking http://www.gjplastics.co.uk

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