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Article Title:
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Don't Waste Your Money Getting a Website ...
Article Description:
====================
Let's face it, some people are just not ready to have a website.
It seems that many first time entrepreneurs' idea of starting a
business is getting a website. And that's it! They have no
intentions of doing any marketing and if they do have a marketing
plan it consists of telling their friends about it and possibly
distributing a few brochures in the neighbourhood. Some people
go as far as planning to advertise their business/website in the
local newspaper. More often than not, they expect that as soon
as they have a website, the money will start rolling in. They
believe a magic internet fairy will appear and announce the
arrival of their website to the world.
Additional Article Information:
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870 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-06 12:25:00
Written By: Ivana Katz
Copyright: 2006
Contact Email: mailto:info@web4business.com.au
For more free-reprint articles by Ivana Katz, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Ivana_Katz
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Don't Waste Your Money Getting a Website ...
Copyright � 2006 Ivana Katz
Websites 4 Small Business
http://www.web4business.com.au/
Some time ago a distressed client (let's call him Charlie)
called me "I've distributed over 20,000 flyers about my
business and nobody has bought anything from the website". My
first question to him was "did you check the spelling of your
website address on the flyer?". His response "I didn't put my
website address on the flyer - should I have?" ... I didn't
know how to respond.
Shortly after, I got another call from Charlie ... but more on
that later.
Let's face it, some people are just not ready to have a website.
It seems that many first time entrepreneurs' idea of starting a
business is getting a website. And that's it! They have no
intentions of doing any marketing and if they do have a marketing
plan it consists of telling their friends about it and possibly
distributing a few brochures in the neighbourhood. Some people
go as far as planning to advertise their business/website in the
local newspaper. More often than not, they expect that as soon
as they have a website, the money will start rolling in. They
believe a magic internet fairy will appear and announce the
arrival of their website to the world.
The truth is, it doesn't work that way. With millions of
websites popping up on the internet every month, you are
competing against a lot of businesses ... not only locally, but
globally. So please please, before you think about getting a
website, decide how you are going to promote it.
If you are about to declare bankrupt in your business and
thinking of putting your last few dollars into getting a website
designed, hoping that it will bring you instant cash, don't do
it! A website will not solve your problems unless you are
willing to put in some money (and it doesn't have to be much) or
time to promote it.
When I meet potential clients my first two questions are:
"Why do you want a website?" and "How are you going to promote
it?"
Depending on their answer I guide them to the best solution. On
a few occasions, I've had to tell them they were not ready to
get their business on the internet.
In fact one client, who was desperate to make money from her
website told me that she didn't have time for marketing, because
she needed to start earning money quickly.
On the other hand there have been lots of very successful
entrepreneurs who have made their website work for them.
Lisa Pearse-Sargeant of Papper Scissors Rock Kids Group
(http://www.paperscissorsrock.net) says "For the first six
months of starting Paper Scissors Rock Kids due to a limited
start-up budget we only had a basic web page in a newsletter
format. This was until we had a better understanding of the
business and direction it would take. Through a combined
gathering of information at trade shows and print advertising, we
felt ready to invest time and money in a proper website. Now our
website has proven to be a cost effective way to showcase our
product instead of printing costly catalogues. I believe for my
business I need to have a crossover marketing approach ie. target
trade & public through a mix of web & print advertising, store
presentation/merchandising and trade exhibitions"
Josslyn Harrower of Snugzeez (http://www.snugzeez.com.au), found
she desperately needed a website to showcase her products. "My
business had been up and running for 3 months and most of my
orders were from word of mouth. An international sleep expert
'Tizzie Hall' was personally recommending my sleep comforters
to her clients, and they kept asking to see what the products
looked like and what variety was available. My products were not
available in stores so the only option was to have a website. It
wasn't long before I was being approached by other websites to
link their site to mine. This has definitely helped with
marketing my products. I receive more hits on my site from Tizzie
Hall's website and a few others than advertising in magazines or
newspapers. Winning 'Best Product' at Sydney Kidz Expo last
year certainly helped to boost my site's exposure."
If you decide to have a website, it is extremely important you
take the time to plan it and work out how it will fit in with the
rest of your business. The website needs to be functional,
rather than just "pretty". It needs to provide your visitors
the information THEY need.
If you don't know where to start, you can download a free
Website Plan by going to:
http://www.web4business.com.au/WebsitePlanRequest.htm
The last time I heard from Charlie, our conversation went
something like this:
Charlie: "Ivana, can you please send an email to everybody
telling them about my website".
Me: "Yes of course ... just send me your mailing list"
Charlie: "What do you mean mailing list? I don't have one. I
thought you just press a button!"
So please, before you pick up the phone and speak to a website
designer, think about how you will market your website. If you
have a website already and are not getting the traffic you need,
you may wish to read "30 ways to promote your website on a
shoestring budget" -
http://www.web4business.com.au/ArticlesIK30waystopromote.htm
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Ivana Katz is the owner of Websites 4 Small Business, a company
specialising in the design and promotion of small and home-based
business websites. She believes that every business deserves
to have a successful website, no matter what its budget is.
For more information visit http://www.web4business.com.au .
To download your free Website Plan go to:
http://www.web4business.com.au/WebsitePlanRequest.htm
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