ArticleBlaster Do I Need Promotional Business Products?

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Please consider this free-reprint article written by:
David Hudson

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Article Title: Do I Need Promotional Business Products?
Author: David Hudson
Word Count: 591
Article URL: http://www.isnare.com/?aid=66065&ca=Marketing
Format: 64cpl
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That depends on how serious you are with your business venture.
Is this a de facto hobby, or a true business that you plan to
grow, market and make successful? If you fall under the second
category, then you might seriously consider getting some
promotional business products. They can make the difference in
acquiring and keeping customers.

If you�re reading this article, chances are that your business
is primarily online, so there might be other questions for you
to consider if you decide you do need promotional products.
What kind of customers are you dealing with? Do you have
interaction with them through the mail, via the Internet, or
even face-to-face? Depending on how you interact with your
customers, you may want to choose different kinds of
promotional items.

Make sure that your promotional business products mesh with
your marketing strategy and message, meet with your client
needs, and won�t bring down your business. Be careful not to
fall into any of these traps when choosing.

DON�T PURCHASE THROW AWAYS

If you�re going to spend money on something, it should be
worthwhile. Make sure that your client will use the product.
Don�t sacrifice quality. If you�re going to buy pens to give
away, make sure that they are good pens that write well. If
they aren�t, the client will throw them away and won�t see your
name every time he needs to write down a phone number.

DON�T BLEND INTO THE CROWD

Be creative. Try to find a product that speaks to what your
company is and that your clients will appreciate. If you think
you can pull it off, try to make your promotional items funny
without losing relevance. Nothing would be better for business
than for Jim to show Bobby the hilarious promotional items that
you gave him. Now Bobby has been exposed to your company and
will be more likely to contact you.

DON�T BUY ARBITRAY PROMOTIONAL BUSINESS PRODUCTS

Make your promotional business products relevant to your
company and part of your overall marketing strategy. If you run
a nature photography website, mail key chains with one of your
nature photographs attached. All of your promotional business
products should remind customers of what you do and the quality
of your work. Don�t settle for a product with just your name on
it. Make sure the product says something about you.

DON�T FORGET ABOUT YOUR BEST CUSOMTERS

If possible, tailor some promotional business products to your
better clients. Try to get something a bit nicer for the people
who buy $300 worth of ad space a week on your website. And make
sure that it is something that this client will truly
appreciate. If your best client is a kayak tour company, give
them waterproof compasses, not magnets. Don�t ever spend so
much time and effort trying to acquire new customers that you
forget to keep your established customers happy.

DON�T FORGET ABOUT THE AGE IN WHICH WE LIVE

Technologies are constantly changing and being created. Take
advantage of that. A good promotional business item might be an
e-mailed screensaver or a personalized widget for your
customer�s desktop. Promotional items can be downloaded, in CD
form, or just on a website. Be creative. The better and more
memorable your promotional business products, the more
customers and revenue they will bring you.

About The Author: David Hudson can help YOU start your own
profitable business on the Internet within the next 24
hours...To learn more, visit: http://www.dreamsr.us/pips.html
or http://www.googlebaycash.com

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For more free-reprint articles by David Hudson please visit:
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