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Please consider this free-reprint article written by:
Sharif Khan
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Article Title: 10 Marketing Tips For Entrepreneurs
Author: Sharif Khan
Word Count: 495
Article URL: http://www.isnare.com/?aid=65072&ca=Marketing
Format: 64cpl
Author's Email Address: sharif[at]herosoul.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=65072
================== ARTICLE START ==================
Nothing happens in business until a sale is made. Marketing is
simply about getting new customers and keeping them. If you�re
not doing something everyday to market and promote your
business, your competitors are. Here are ten easy-to-implement
tips to effectively market and grow your business:
1. Partner with large email database list owners and offer to
cross promote each oher. The list owner will advertise your
event, product, or service to their email database and you�ll
offer to do the same to your list.
2. Create your own blog which is an online journal with
frequently updated posts to entertain and excite existing and
potential customers. It�s more personal and immediate then a
website and keeps people engaged and hopefully coming back for
more. You can even create one for free at
http://www.blogger.com.
3. If you want to increase word-of-mouth fast, do something
beyond normal industry expectations. For example, Mr. Lube
offers fast and affordable tune-up service to customers right
on the spot, without having to leave the car, while offering
coffee, cappuccino, and a fresh newspaper.
4. Always ask happy clients for endorsements or testimonials
and put them on your website and other marketing collateral.
They�re worth their weight in gold. Try to get some
recognizable names in your community for additional cachet.
5. Put a special offer or product advertorial on every invoice
and statement you send out. Likewise, you can also negotiate a
deal with another company to advertise your product or service
on all their invoices for a percentage of revenues from placed
orders.
6. Make your business cards stand out and be natural keepers.
Offer important information on the back such as emergency phone
numbers, a map, or special dates to remember. Have a slogan that
offers a powerful benefit statement to your prospective
customer.
7. Offer special bonus packages with your product or service
offering. Get corporate sponsors to give away products as part
of the bonus package in exchange for free exposure.
8. Align your business with a cause or charity. Give back to
your community. Customers appreciate doing business with
companies that are bettering their communities and the
environment and being good corporate citizens.
9. Find an angle that makes your work controversial. The
banning of Mark Twain's "The Adventures of Huckleberry Finn,
reviewed as "trashy and vicious," was a blessing in disguise.
Twain made a poster advertising the ban, which significantly
increased sales.
10. Post frequently in online message boards/forums relevant to
your business or expertise. Include your signature and offer
tips and valuable advice. Eventually you will begin gaining
word-of-mouth exposure as a leader in your field. Posting
messages with your company information also helps to increase
your search engine rankings and drive traffic to your site.
[Excerpted from Sharif Khan�s new ebooklet: "101 Ways to Market
Your Business," http://tinyurl.com/m2nsf ].
About The Author: Sharif Khan (http://www.herosoul.com;
sharif@herosoul.com) is a freelance writer, motivational
speaker, coach, and author of "Psychology of the Hero Soul," an
inspirational book on awakening the hero within and developing
people�s leadership potential. Call 416-417-1259 to learn about
Sharif's business writing, copywriting, and speaking services.
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================== ARTICLE END ==================
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