Sunday, December 31, 2006

ArticleBlaster Online Branding Consulting: What It Can Do For You


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Please consider this free-reprint article written by:
Sandy Tanner

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Article Title: Online Branding Consulting: What It Can Do For
You
Author: Sandy Tanner
Word Count: 839
Article URL: http://www.isnare.com/?aid=113922&ca=Marketing
Format: 64cpl
Author's Email Address: sgtechin[at]gmail.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=113922

================== ARTICLE START ==================
Are you in the process of starting your own online business? If
so, there is a good chance that you have heard of branding
before. Most new business owners are told to create a brand for
themselves. Of course, you will want to create a brand for
yourself, namely an online brand for your online business, but
do you know how you can go about doing so? Better yet, do you
know what a brand is?

When it comes to online branding, you will find that there are
a number of different meanings. Despite the varied meanings,
you will find that each is related, in someway or another. For
example, there are many individuals who associate a brand with
a logo. If you are about to start your own business, you will
need to have a logo for your business. That logo may be related
to your business name or the type of business that you run; the
decision is yours to make. Although branding is often
associated with a logo, there is more to branding. In addition
to a logo, you will also find that branding is used to describe
the way that your company is viewed, often by your past
customers or the general public. Essentially, a brand can help
to determine whether your business is a success or a failure.

Although it may seem relatively easy to create a brand for your
company, by ensuring that your customers to get the best
services possible, as well as by creating an attractive, eye
catching logo, you may want to think about seeking assistance
from a professional. As previously mentioned, branding can help
to determine whether or not your business turns out to be a
successful, profitable one. That is why it is may be a good
idea to seek professional assistance. By seeking advice,
suggestions, or tips from a professional, often for a
reasonable price, you will likely find that better results are
produced. In the world of online businesses, better results are
essential to the development of a successful brand.

When it comes to seeking assistance, when looking to develop an
online brand, you will find that you have a number of different
options. One of those options is to hire a professional to do
all of the work for you. This includes developing yourself a
logo and maybe even changing the name of your company, if your
business has yet to officially open up to the public. When
seeking this type of assistance, you will find that there is
little work involved, on your part. The only problem is that,
if you hire an individual or a company to do your online
branding for you, it can get quite costly. Of course, you
always need to remember what you are getting. Since the
branding of your company is important to its success, no cost
is too high to get what you need.

Although your money will be well spent by having a professional
develop your company a logo and maybe even develop you an online
branding plan, you may not have the money to spend. This does
not mean that you cannot seek assistance with online branding.
Instead of having someone do the work for you, you can do your
own work, but with the help of a professional. This is done
through online branding consulting. As you likely already know,
consulting is when you receive advice, tips, or suggestions from
a professional. Since you will be doing most of the work
yourself, just with professional advice, you may find that
online branding consulting is cheaper than paying a
professional online brander to do the work for you.

In addition to saving yourself money, you will likely also be
pleased with the results. When seeking professional assistance,
through online branding consulting, you will likely receive
updated and detailed suggestions and tips on how to effectively
brand your online business, whether it be with the creation of a
logo or improving the quality of service that you are offering
to your customers. Although you will have to take the ideas,
suggestions, and tips, you will find them enough to take the
steps needed to effectively get the ball rolling with your
online branding. It is also important to note that seeking
online branding consulting is likely to save you time; it tends
to eliminate the amount of branding research that you have to do
yourself.

When seeking online branding consulting, you will find that you
have a number of different options. There are individuals who
specialize solely in online branding, but it may be a good idea
to broaden your horizons, say by doing business with an internet
marketing firm that specializes in SEO. Online branding is
considered a part of internet marketing; therefore, one of
these firms, such as SmokeDog.net, should not only be able to
give you tips on branding, but also tips on improving the
traffic that your website sees.

About The Author: Are you screaming http://www.smokedog.net
Look no further because at SmokeDog.net we increase search
engine ranking for small to medium sized businesses.

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ArticleBlaster Another Side To Google Advertising


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Please consider this free-reprint article written by:
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Article Title: Another Side To Google Advertising
Author: Carol King
Word Count: 439
Article URL: http://www.isnare.com/?aid=113876&ca=Marketing
Format: 64cpl
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================== ARTICLE START ==================
If you have ever marketed a product or service online, then I
am sure you are familiar with Google Adwords. Using adwords it
is possible to see results from your campaign within an hour.
This system of advertising has proven itself to be one of the
fastest methods or creating business online.

But it's not the only way.

Maybe it�s time to try another side of google. Site targeted
ads. This form of advertising on google can often get the
results adwords cannot. Simply type in a few words or short
phrases that describe the product or website your advertising.
Google will then show you a list of websites relevant to the
key phrases you typed in. These are the sites that you can
advertise on. You can then go to each site and check it out,
see where the google ads are placed, see if the content on the
site is relevant to the product your promoting and then simply
decide if you want to place your ad there. If by any chance you
decide not to use any of the sites google suggests then you can
also surf the net for sites that have google ads on them and if
you prefer use them.

Site targeted ads give you the opportunity to hand pick where
your ads are seen, it can also in some cases be a much cheaper
form of advertising. If you prefer more control over who sees
your ads then site targeted advertising is definitely for you.
With these types of ads you do not need to struggle with
keywords and there is no bidding involved. All you do is,
decide how much you want to pay per 1000 impressions, fix the
amount you are willing to spend daily and that�s it, your off
and running.

I recently ran a test on google adwords and although a great
deal of people were seeing and clicking on my ad, not many were
buying the product. A good man and great marketer by the name of
Khemal Dole suggested site targeted ads. As I respect his good
opinion I decided to give it a try. The very first day I had
more sales than I had had for an entire week with adwords and I
was only advertising on 1 site. That�s right just 1 website was
showing my ad. Needless to say I have expanded the sites I am
advertising on and the return on my investment has been
tremendous.

So if your wandering what to do with that failing adwords
campaign here's my suggestion.

About The Author: Carol King is a part time Internet Marketer,
who is dedicated to offering the best information on marketing.
The home business blog http://www.HomeBiz-KnowHow.blogspot.com
offers the best in affiliate programs, ebooks, tips and ideas
to start a home based online business.

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ArticleBlaster Plug-In-Profit-Site Review


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Please consider this free-reprint article written by:
Carol King

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ask that you send a copy of the newsletter or ezine that
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[at] with @)

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MUST be set to hyperlinks and we ask that you send a copy of
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Article Title: Plug-In-Profit-Site Review
Author: Carol King
Word Count: 909
Article URL: http://www.isnare.com/?aid=113873&ca=Marketing
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================== ARTICLE START ==================
Overview

'The Plug-In-Profit-Site' or �Internet Business In A Box� was
Created by Stone Evans. This work-at-home business offers you a
website which will be set up in 24hrs, it will be fully
functional, it will give you the opportunity to gain 5 streams
of residual income and you will also be given 100 free targeted
website visitors along with $600 worth of bonus gifts when you
sign-up, all for one small fee.

The Meat Of The Matter

Now! The first thing that catches the eye (especially for
anyone with Internet marketing knowledge) would be the offer of
an auto responder pre-loaded with a 400 day email follow up
system. This sounds great because it can be quite a technical
process for anyone with limited computer knowledge. Next we are
shown the usual �look how much money I make with this business�
blurb. When looking at any online business opportunity I would
suggest you skip this part because as with all businesses, the
results will be different for each and every person. I
guarantee you that if you were to give 10 people access to the
same opportunity with the same resources and training for the
same period of time, you will see 10 different financial
outcomes.

Scrolling on down we come to a few paragraphs where the creator
tells us a little bit about himself and how he got to be where
he is today. I personally find these parts interesting because
I can get a feel for the owner and decide whether or not I
trust the person based on what they tell me about themselves
and how they say it.

Moving on a little, some more information is given about what
you will receive when you sign up for your plug-in-profit-site,
followed by some rather heavy weight testimonials. By heavy
weight I mean, some of the Internets most famous persons are
giving us their view of this home based business. This can also
be an indication of the value of the business because many of
the persons giving their views have good reputations.
Reputations that they will want to protect and preserve. What
that means to you and I is if this type of highbrow marketer
recommends it the chances are you�ve come across a winner.

The site then goes on to describe the 400 day automated ezine
that is built into the website. What this means is, on your
website there will be a sign-up section that offers visitors
the chance to subscribe to the free 400 day ezine giving them
the latest information, tips and advice on starting and
maintaining an online business. What�s so important about this
feature? Well anyone that intends to succeed with an online
business needs to build up a list of subscribers. When you have
your own list you have a free captive audience of potential
buyers. So instead of having to start from scratch, cold
selling to someone who does not know you or your products, you
instead have a base of people that trust your opinion and
judgment. This greatly improves your chances of getting sales.

In keeping with most online opportunities, some free bonuses
are thrown into the mix simply because we all as people love
freebies. We all love to get something for nothing, therefore
the trend is to give in order to receive and
Plug-in-profit-site is no different. Here we are offered 3
bonuses.

1. Newbie Training Videos � A set of video tutorials that
teaches us everything we need to know about making money
online.

2. Confessions Of An Affiliate Millionaire � Basically an
affiliate marketing big wig tells us how he made his fortune
online.

3. Plug-In-Profit-Site Affiliate Program Membership � This one
gives you your own sales page, just like the original and you
are told that you can promote that page and earn extra money.


The real value! Actually I have to say that these bonuses are
really worth something. I know from experience that the
'Confessions Of An Affiliate Millionaire' ebook is a good buy.
The 'Newbie Training Videos' are also invaluable to anyone
starting out on the Internet marketing road. In short I guess
for once I will have to give the thumbs up to the free bonuses.


The affiliate programs come next. They are: -

1. Clickbank.
2. SFI Marketing Group
3. Traffic Swarm
4. The Internet Warriors
5. Empowerism

I won�t bore you with the details of what each affiliate
program is all about, you can check them out for yourself, but
what I will say is, I have a high regard for 4 of them. (I�ll
leave you to guess which 4.) However I must just say a few
words about 'The Internet Warriors' they are just that. They
are experienced, battle scared fighters. Men and women, who
have been in the Internet marketing game, for a very long time,
when they speak, mere mortals like myself listen. This is by far
the best place you can go online to learn any aspect of Internet
marketing.

Basically the Plug in profit site program, offers everything a
budding Internet marketer would need to get off to a good
start. The affiliate programs offered are well known respected
businesses and the Plug in site owner, Stone Evans, has been
helping people build solid home based businesses online for a
very long time.

About The Author: Carol King is a part time Internet Marketer,
who is dedicated to offering the best information on marketing.
The home business blog http://www.HomeBiz-KnowHow.blogspot.com
offers the best in affiliate programs, ebooks, tips and ideas
to start a home based online business.

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ArticleBlaster Do You Have A Business Card?


Title: Do You Have a Business Card?
Length: 467 words
Author: BIG Mike McDaniel
eMail: Mike@BIGIdeasGroup.com
Category: Advertising/Business/Marketing
Copyright 2006
Web Address: http://BigIdeasGroup.com

PERMISSION TO PUBLISH: This article may be
published in magazines, newspapers, newsletters
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OK to edit for space and audience requirements.
Please use an active hyperlink on websites.

Complete Article with Resource Box follows

Do You Have a Business Card?
Yeah, I gotta card somewhere - lemme find it

more about business cards from BIG Mike McDaniel

What good does it do to go to all the time, trouble and
expense to have really neat business cards printed if
you can't come up with them when the time is right?

It happens every day. A business conversation, casual
at first, makes the crucial turn and a relationship
begins to develop that could turn into profit.

"Do you have a card?" is the question most commonly
asked.

"Do you have a card?" says "You have passed all my
little tests and now I want to get down to business."

"Do you have a card?" is the one question that says the
bridge has been built and we are now going to
communicate further.

The new relationship is like a shaky house of cards,
anything can knock it down.

"Sure do" is the reply expected, as you deliver with
obvious aplomb, a crisp, clean, professional looking
business card. "Let me write my cell phone number on
the back..."

Talk about getting your foot in the door. That move not
only says you are a pro and goes a long way to
cementing the relationship, but it also says you have
just put the prospect in your "inner circle" by
pencilling in your cell phone number, a number you
obviously don't print on the card or banter about.

But not all tentative transformations from conversation
to business relationship happen that way. All too often
a giant Boo Boo kills it dead, like the bug commercial
on television.

The most obvious is not to have a card (or cards)
available when asked. "Well, er, .. ah.. no I don't."
BONG, next contestant.

Worse yet is having to search. You should be able to
"whip one out" without digging out your wallet and
thumbing through pics of the kids, or plunging to the
bottom of your purse past the hair spray. "Let's see,
I've got one here somewhere, no, that's a card I got
yesterday, no, that's my kid's picture, here it is, no,
that's not it either.." You should be able to quick
draw your card faster than an old west gunslinger.

When asked "Do you have a card?" you can create an
impression that can make, or break, any future
relationship with the person who asked.

Always carry at least one crisp, clean, professional
looking business card and know where to find it.

Read hundreds of small business advertising articles at
http://SmallBusinessAdvertisingArticles.com

© 2006 BIG Mike McDaniel http://BigIdeasgroup.com
BIG Mike is the Small Business Advertising Expert and
author of "Business Cards - Front to Back". This book
tells you how to make your business card the most
powerful tool in your marketing arsenal.
To learn more visit http://tinyurl.com/j6ol3

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Impian Anda untuk mendapatkan penghasilan dari bisnis
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Julia Gulevich

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Article Title: Tips And Tricks On Creating Effective Email
Marketing Newsletter
Author: Julia Gulevich
Word Count: 654
Article URL: http://www.isnare.com/?aid=113418&ca=Marketing
Format: 64cpl
Author's Email Address: fx[at]glocksoft.net (replace [at] with
@)

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================== ARTICLE START ==================
I�ve been working for a software developer company for about 5
years. We regularly send the letters about new program releases
and upgrades to our customers and different newsletters to those
people who subscribed to our mailing list. For a company
advertising their products on the Internet the most important
thing is to get as many clients and subscribers as possible and
build a strong relationship with already existing clients. Since
the communication with the customers is done via email, the
newsletter you send plays the essential role. The incontestable
fact is that the newsletter must contain only the information
that is useful for your customers. The customers are not
interested in the history of your company or your company
regalia, or your personal life. They want to read about the
products you are to offer them and the benefit they can get
from your products. The newsletter content is important. But
the newsletter structure does matter too. For almost 5 years
we�ve got some experience in creating a healthy and effective
email newsletter and delivering it to the customers.

So, now I�d like to share some tips and tricks with you:

1. Subject line is more important than you may think. To get
the recipient open the email, ask a question in the Subject
line. This works perfectly. The curiosity pushes the recipient
to go further and open your message. But be careful � no
mockery, sneer, or offense in the question. Be honest and
straightforward.

2. Write a letter but not an advertisement. Your email
newsletter must look like a personal message addressed to a
particular recipient. Email personalization is perfect.

3. Don�t complicate the message format. A lot of graphics,
complex tables, and other advanced formatting are not good.
Your email newsletter may end up in the recipient�s junk folder
since it will look like a �pure email advertisement�.

4. Don't be afraid to go long. A short email newsletter is no
longer a rule. A longer copy that tells more about the product
benefits story is doing better. But make sure that your long
story is not boring. Emphasize the most important paragraphs
with bullets so they grab the recipient�s attention. Remember
that people don�t read emails, they scan them.

5. Place the links in the beginning, middle, and in the end of
your email newsletter. The click-through responses generally
come in this order: top, bottom, and middle of your email
message. So, don�t forget about the link in the middle. Your
response rates will suffer.

6. Include a picture. A nice graphic (even if you tell about an
intangible product) will tend to increase the response rate. For
example, if you sell downloadable software, you can design a box
with a nice cover presenting your software.

7. Link the images. If your email contains pictures and other
graphics, be sure to hyperlink them. Many prospects will click
on these to respond.

8. Use drop-text images. A drop-text is a text message that
appears when your cursor hovers over an image. This is common
on web pages. In email, this technique works like a picture
caption or sidebar that displays as your prospect interacts.

9. Offers and bonuses work well. An offer of free shipping, a
discount, an invitation, or a free gift is very effective in
email marketing. But be careful - avoid the word FREE in your
email message. FREE is the most attractive word in email
marketing, it's also one of those that spam filters will likely
detect to block your message.

10. Include your contact information. You can include your web
site address, your email address, even the postal address of
your company. A toll free number is also good. Some recipients
may prefer to call and speak with a live person. A toll free
number will often boost response.

About The Author: The author is a technical expert associated
with development of email marketing program:
http://www.glocksoft.com/em/. Did you find those tips useful?
You can learn a lot more here
http://www.glocksoft.com/em/book-1.htm.

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ArticleBlaster MLM Paradigm


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Please consider this free-reprint article written by:
Zachary Thompson

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contains the article to zcthompson[at]mymannaproducts.com
(replace [at] with @)

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MUST be set to hyperlinks and we ask that you send a copy of
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Article Title: MLM Paradigm
Author: Zachary Thompson
Word Count: 460
Article URL: http://www.isnare.com/?aid=113542&ca=Marketing
Format: 64cpl
Author's Email Address: zcthompson[at]mymannaproducts.com
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================== ARTICLE START ==================
MLM stands for Multi Level Marketing. It is based on the old
concept of Network marketing. Originally network marketing was
used as a system to build teams of people to sell products for
a company. MLM has evolved into a system that lays heavier
emphasis on building a team for commission purposes. The
product itself has become secondary to team building in a few
companies. To make real money with an MLM business you will
need to return to the basic concepts of actual network
marketing.

MLM is not quite as simple as it is made to appear, you do need
good social skills and the willingness to be trained and teach
others. You must be able to not only recruit new team members
to your sales team but also work with them and train them for
success. You will require good social skills to do this and
will need to work closely with your team members. Keep in mind
that many of your members will be brand new to the Internet and
will need a lot of encouragement and help.

They will need to learn how to do two things, how to recruit
new members and sell the company�s products. MLM is all about
duplication and teaching others to copy your methods of
success. Recruiting can be quite tricky to begin with and you
will need to develop multiple ways of doing this that your team
members can copy.

To be successful you must develop a system that works for you.
You can then train your team members to duplicate your success.
With a proven successful system in place you will all be able to
succeed and build a strong dynamic team.

You will need to be able to determine the �tire kickers� from
those who genuinely want to succeed. Try to encourage serious
network marketers, who love the business and will be determined
to succeed. These marketers will be very useful to your team and
will help you build a strong, successful team.

To help you filter visitors: Use a customized form for your
website subscription form. Do not just have a place for your
visitors to put in their name and email address. Have a
subscription box where they can answer a couple of questions
like; what business areas are you interested in? What would you
like to learn about? How much would you invest in your new
business? Etc

MLM is an exciting and challenging business. Many do not
understand the real nature of this unique business and set
themselves up for failure. However you do not have to be a
statistic. Understand the principles behind this social
business and you will succeed.

About The Author: Zach Thompson is a 23 year-old internet
marketer & business coach. To learn read Zach's reviews of
nutrition mlm companys go to: http://www.NutritionalReview.com.

Please use the HTML version of this article at:
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ArticleBlaster BIG Mike's Tips for Buying Radio Ads


Title: BIG Mike's Tips for Buying Radio Ads
Length: 589 words
Author: BIG Mike McDaniel
Email: Mike@BIGIdeasGroup.com
Category:Advertising/Business/Marketing Copyright
2004 Web Address: http://BIGIdeasGroup.com

Pint and Internet publication rights are granted for
this article to be published in magazines, newspapers,
newsletters and on web sites free of charge, provided
the credit paragraph (resource box) and copyright
remain intact.

OK to edit for space and audience requirements.
Please use an active hyperlink on websites.

Complete Article with Resource Box follows

BIG Mike's Tips for Buying Radio Ads
more about advertising from BIG Mike McDaniel

From meager beginnings in 1920, radio has grown
with us to be a major player in advertising. The
radio industry says they get about 8 percent of
all advertising bucks. Not bad when you consider
the many ways to hawk your service or product

They get their fair share because radio works.
With over twelve THOUSAND radio stations in the
country, the music and news they broadcast is
everywhere.

Radio’s strength is drive time. The times of the
day when most people are in their cars driving to
and from work. You can sound like a pro when you
call ‘em AMD and PMD.

Radio is the mobile medium. Few cars have TV’s up
front, and few drivers can read the New York Times
while driving (safely). The advertising on radio
targets you passively. You don't have to be
looking at it or reading it to get the message.

AMD is morning (AM) drive time, typically 6 to
10am. AMD is traditionally the most expensive
radio time because that’s when more people listen.

PMD is afternoon (PM) drive and is considered to
be 4 to 7pm.

Other radio slots are DAY which represents 10a to
4p period and EVE, 7 to midnight.

Most radio stations offer two ways to buy ads.
Specific placement (I want to be in the Roscoe
Billy Bob Show) and ROS (Run of Station) a
formula that spreads your announcments into all
dayparts, including late night and overnight. Of
course there are specials and sponsorships, too.

Here are BIG Mike's Tips for Buying Radio Ads

+ Always use 30 second ads. If you can say the
whole Lord's Prayer in 20 seconds, 30 is enough
for your business (no matter what the radio salesperson
says). Avoid 10 second ads, too.
+ Just because you listen to a station doesn't
mean everyone does. Buy advertising on the
stations that reach your target customers, not the
ones you like (especially if you like Classical Music).

+ Buy ads on two or more stations if possible. Few
markets have one radio station so dominant that it
reaches all the listeners.

+ Buy one week on one station, the next week on
the other, back and fourth. Limit your buy to 4 weeks
in any month, two weeks per month on each station.
48 weeks per year gets the same impact of 52 and
saves 4 week's expense.

+ Buy at least 12 ads a week (18 on each if you can afford it).
Ask for Monday thru Friday only. More often than not you can
get it at no additional charge.

+ Insist on no overnight or evening ads. Ask for a
package that puts you in AMD and PMD at a
discount. Like the newspaper inches committment,
you are talking about over 400 ads per year per
station.

Remember the media salesperson is interested in
selling ads, not improving your business. It is up
to you to be the expert and make the informed
decisions.

BIG Mike is the author of "A is for Advertising".
The book that explains the many ways to keep your
advertising bucks from going right down the Dumper!
Learn more at BIG Mike's Advertising Book.

© 2006 BIG Mike McDaniel BIG Ideas Group BIG Mike is the Small Business
Advertising Expert and recommends Small Business
Articles where you will find hundreds
of articles about small business and small business advertising.

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ArticleBlaster Market On Myspace By �Becoming Friends� With Your Customers.


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Please consider this free-reprint article written by:
George Levy

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ask that you send a copy of the newsletter or ezine that
contains the article to george[at]synergywebmarketing.com
(replace [at] with @)

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MUST be set to hyperlinks and we ask that you send a copy of
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george[at]synergywebmarketing.com (replace [at] with @)

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Article Title: Market On Myspace By �Becoming Friends� With
Your Customers.
Author: George Levy
Word Count: 625
Article URL: http://www.isnare.com/?aid=113449&ca=Marketing
Format: 64cpl
Author's Email Address: george[at]synergywebmarketing.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=113449

================== ARTICLE START ==================
As someone who has spent over ten years marketing on the
Internet, I�ve seen wave after wave of �the latest thing� in
Internet marketing as advertisers try to find the most
effective way to capture new customers online. The latest
version of this online hunt for new clients is the rapid
proliferation of online social networking sites such as
MySpace, Facebook and Friendster.

With over 130 million people worldwide using MySpace and with a
monthly page view count that surpassed Yahoo in November to
claim the #1 position on the Internet in terms of Page Views,
http://MySpace.com has established itself as the leader in this
most recent �latest thing� and is becoming more and more a
coveted advertising hot spot to reach new customers.

Still, online social networking sites present an interesting
marketing challenge and http://MySpace.com is no exception...

For starters, the users on these sites are typically not very
responsive to traditional banner advertising - as their main
interest in visiting these sites is not to purchase anything,
but instead, to meet others and establish various different
types of relationships.

Add to this, the fact that these users tend to be more
stimulation-hungry, choosing video, flash and audio over simple
graphics. In addition, they also tend to base their purchasing
decisions more on word of mouth recommendations than on paid
advertisement.

Although at first this would seem like an obstacle for
advertisers, this same behavior presents a great marketing
opportunity for smart marketers who take advantage of it and
tailor their message and its delivery.

Users on MySpace are used to receiving communications from
their �friends� on a regular basis. They are prone to
developing cliques and groups which they belong to and where
they gather and share thoughts and opinions. This presents the
perfect opportunity to establish a longer term, deeper
relationship with a brand�s loyal following and in the process,
make �friends� out of what traditionally would have been merely
potential customers or prospects.

While more and more of corporate America is investing in high
cost, highly customized �featured profiles� on MySpace
(complete with interactive games, surveys and discussion
boards,) many of the same results can be achieved using the
free profile and tools that MySpace provides.

Customizing your profile (commonly called in MySpace as
�pimping� your profile) to be consistent with your brand look
and feel allows your profile visitors to �step into� your brand
and help differentiate you from all other profiles on the site.

Beyond customizing your profile to fit your brand, MySpace
blogs, groups and videos can be an excellent way of getting
your marketing message out and receive immediate feedback from
your users, while the message and bulletin features allow you
to send messages to your �friends� instantly and for free.

Other details that can go a long way to helping your audience
spread the message and enlist new potential customers for you
include: providing your profile visitors with the codes and the
tools (such as videos, scripts and pre-written messages) that
they can forward to their friends as well as creating banners
and HTML comments that they can copy and paste on other sites
and/or profiles.

In conclusion, the trick to an effective marketing campaign
using MySpace and other online social networking sites is
treating your potential or existing customers as your friends
by establishing a friendship-like relationship with them. This
includes having a consistent message across all the channels
available and establishing a longer term, two-way relationship
with your customers, while allowing your new �friends� an
opportunity to share with each other and spread your marketing
message for you.

About The Author: George Levy is a highly recognized Internet
marketing expert and published author. He is the creator
MySpace Mastership, an instructional video and software system
that teaches how to effectively market on MySpace. For more
information, visit http://www.MySpaceMastership.com

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