Title: Gimmies & Freebies are not Advertising Length:399
Author:BIG Mike McDaniel
Email:Mike@BIGIdeasGroup.
Category: Small Business Advertising/
Copyright 2006
Web Address: http://BIGIdeasGrou
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Gimmies & Freebies are not Advertising by BIG
Mike McDaniel The Small Business Advertising Expert
An ad in the annual Ladies Club Horse Show Program Book is
not advertising. Neither is anything with your name on it in
a high school yearbook.
Call 'em Gimmies and Freebies because the people who "sell"
them are not selling advertising. They are looking for a
handout. Gimmie. They think the disguise of advertising makes
it all work. And for many, it does.
Businesses everywhere fork over the money for an "ad" with
no coverage, no frequency very few, if any, readers. The value is
only perceived because someone labeled it "advertising"
They can't call it a fundraiser because fundraisers don't
make as much money as ad sales. You turn down fundraisers
every day. By calling it advertising they can call on
friends and customers and make them feel guilty if they
don't fork over the cash.
The average business coughs up one to three grand every
year for gimmies and freebies disguised as advertising. If
you really want to be associated with the event offered, buy
a small signature ad. But only buy the ones you REALLY care
about. The others should be told NO.
Furthermore, you don't need to clutter your business with
signs and posters for the charity, circus or church bake
sale. You are not helping the cause a bit. No one will read
or care what is in your window. Tell the little kid it is
not company policy and let that be it. Better yet, blame it
on someone else. Tell 'em your lawyer has advised against
you openly supporting local events by displaying signs and
banners because it gives the appearance of a legal liability
by association. Works every time.
Keep your hand firmly on your pocketbook and spend your
bucks on real advertising. Let someone else fund the
gimmies and freebies.
You don't have to buy fundraisers disguised as ads even if
you think saying "No" to the wife of your best customer will
mess up your business relationship. It's all in HOW you say
NO.
© 2006 BIG Mike McDaniel http://BigIdeasgrou
BIG Mike is the Small Business Advertising Expert and
author of the Special Report "How to say NO to Little
Jimmy's Yearbook Ad Pitch". This report details the simple
way to save thousands every year saying NO the right way.
To learn more visit http://tinyurl.
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